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High School Technology Applications Missouri Standards

2143 standards - Missouri standards

These are the official High School Technology Applications Missouri standards — the exact codes and student expectations high school teachers are required to teach and Missouri state test assesses. Browse every standard below, then generate a print-ready, standards-aligned worksheet, lesson plan, exit ticket, or assessment for any of them in seconds.

Accounting 1

1

Accounting Concepts

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1.1

Explain the purpose of accounting

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1.10

Apply debit and credit rules to business transactions

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1.2

Explain the ethics associated with accounting practices.

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1.3

Define terminology related to accounting concepts and principles

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1.4

Define the three forms of ownership

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1.5

Apply the accounting equation to business transactions

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1.6

Classify accounts

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1.7

Utilize a chart of accounts

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1.8

Explain the importance of the Accounting Concepts / Generally Accepted Accounting Principles (GAAP)

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1.9

Explain the double entry system of accounting

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2

Accounting Cycle

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2.1

Define terminology related to the accounting cycle process

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2.10

Prepare a balance sheet for a service business organized as a sole proprietorship

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2.11

Prepare a balance sheet for a merchandising business organized as a corporation

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2.12

Prepare a schedule of accounts receivable

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2.13

Prepare a schedule of accounts payable

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2.14

Prepare a statement of stockholder’s equity for a merchandising business set up as a corporation

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2.15

Journalize adjusting entries

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2.16

Post adjusting entries

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2.17

Journalize closing entries

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2.18

Post closing entries

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2.19

Prepare a post-closing trial balance

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2.2

Analyze source documents

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2.3

Analyze transactions

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2.4

Journalize transactions using various journal formats

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2.5

Post transactions to the appropriate ledger

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2.6

Create a trial balance

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2.7

Create a worksheet

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2.8

Prepare an income statement for a service business organized as a proprietorship

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2.9

Prepare an income statement for a merchandising business organized as a corporation

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3

Cash Control

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3.1

Define terminology related to cash control and banking activities

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3.10

Post entries related to petty cash

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3.11

Journalize entries related to banking activities

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3.12

Post entries related to banking activities

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3.13

Journalize entries related to cash short and over

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3.14

Post entries related to cash short and over

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3.2

Identify cash control procedures (e.g. signature cards and deposit slips).

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3.3

Write checks

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3.4

Maintain a check register

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3.5

Endorse checks

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3.6

Explain the process for proving cash

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3.7

Prove cash

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3.8

Reconcile a bank statement

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3.9

Journalize entries related to petty cash

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4

Payroll Procedures

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4.1

Prepare federal, state, and local payroll reports

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4.1

Post entries related to payroll

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4.1

Journalize entries related to payroll

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4.1

Calculate employer’s payroll taxes (e.g., social security, federal and state unemployment, and Medicare)

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4.1

Maintain an employee earnings record

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4.1

Prepare payroll checks

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4.1

Prepare a payroll register

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4.1

Calculate net earnings

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4.1

gross earnings (e.g. hourly rate, piece rate, and salary/commission).

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4.1

Calculate time cards

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4.1

Define terminology related to payroll

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5

Digital Applications

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5.1

Use spreadsheets and/or software to prepare payroll

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5.1

Use spreadsheets and/or software to maintain cash control

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5.1

Use spreadsheets and/or software to complete the accounting cycle

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5.1

Differentiate between manual and digital accounting systems

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5.1

Define terminology related to digital accounting systems

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Accounting II

1

Accounting for a  Departmentalized Business

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1.1

Explain the purpose of departmentalized accounting

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1.2

Define terminology related to departmentalized accounting concepts and principles

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1.3

Apply debit and credit rules to departmentalized business transactions

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1.4

Journalize transactions for a departmentalized business in special journals

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1.5

Post transactions from journals to a general and subsidiary ledger

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1.6

Prepare and maintain payroll records for a departmentalized business

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1.7

Understand the importance of maintaining confidentiality of employees’ personal information

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1.8

Prepare financial statements for a departmentalized business

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1.9

Journalize and post adjusting and closing entries for a departmentalized business

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2

Accounting Adjustments

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2.1

Define accounting terms related to accounting adjustments.

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2.10

Journalize transactions for notes payable

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2.11

Journalize adjusting and reversing entries for prepaid expenses initially recorded as expenses

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2.12

Journalize adjusting and reversing entries for accrued expenses and revenue.

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2.13

Identify accounting concepts and practices related to notes receivable, unearned revenue, and accrued revenues

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2.14

Calculate and journalize transactions for notes receivable

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2.15

Journalize adjusting and reversing entries for unearned revenue initially recorded as revenue

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2.2

Identify accounting concepts and practices related to accounting for plant assets and depreciation

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2.3

Journalize entries for plant assets

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2.4

Calculate and record property tax expense

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2.5

Calculate and record depreciation expense for plant assets using straight-line depreciation

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2.6

Journalize entries for disposing of plant assets

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2.7

Calculate depreciation expense using other methods

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2.8

Explain unearned and accruals related to the matching principle

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2.9

Identify accounting concepts and practices related to notes payable, prepaid expenses, and accrued expenses

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3

Inventory Control

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3.1

Define terminology related to inventory and uncollectible accounts

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3.2

Determine the cost of merchandise inventory using selected costing methods

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3.3

Estimate the cost of merchandise inventory using selected estimating methods

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3.4

Calculate the estimated uncollectible accounts expense

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3.5

Calculate merchandise inventory turnover ratio and average number of days’ sales in merchandise inventory

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3.6

Calculate and journalize uncollectible accounts expense using the direct write-off method

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3.7

Calculate and journalize uncollectible accounts expense using allowance methods

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3.8

Journalize the collection and reinstatement of previously written-off accounts

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3.9

Calculate and analyze accounts receivable turnover ratios

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4

Accounting Cycle Process for a Corporation

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4.1

Define terminology related to the accounting cycle for a corporation

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4.2

Calculate journal transactions for stock transactions

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4.3

Calculate and journalize entries for bonds payable

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5

Digital Applications

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5.1

Define terminology related to digital accounting systems

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5.2

Use spreadsheets and/or software to complete the accounting cycle

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Advanced Marketing (Marketing II)

Global Trade

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Planning and Selling New Products

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Economic Indicators

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Economic Concepts

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Marketing Laws and Regulations

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Marketing Ethics

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Personal Ethics

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Promotion

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Marketing Technology

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Product/Service Management

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CM:004

Describe the use of technology in the channel management function

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CM:005

Explain legal considerations in channel management

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CM:006

Describe ethical considerations in channel management

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EC:014

Analyze impact of specialization/division of labor on productivity

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EC:015

Explain the concept of organized labor and business

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EC:016

Explain the nature of global trade

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EC:017

Explain the concept of Gross Domestic Product (GDP)

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EC:018

Determine the impact of business cycles on business activities

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EC:023

Explain the impact of the law of diminishing returns

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EC:045

Discuss the impact of cultural and social environments on global trade

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EC:072

Describe the nature of taxes

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EC:081

Discuss the measure of consumer spending as an economic indicator

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EC:082

Discuss the impact of a nation's unemployment rates

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EC:083

Describe the economic impact of inflation on business

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EC:084

Explain the economic impact of interest-rate fluctuations

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EC:100

Describe the determinants of exchange rates and their effects on the domestic economy

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EC:104

Discuss the global environment in which businesses operate

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EC:105

Describe factors that affect the business environment

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EC:106

Explain the nature of business ethics

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EC:107

Explain how organizations adapt to today's markets

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EC:109

Discuss the impact of globalization on business

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EC:112

Explain the impact of major trade alliances on business activities

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EC:138

Describe types of business models

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EI:123

Describe the nature of ethics

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EI:124

Explain reasons for ethical dilemmas

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EI:125

Recognize and respond to ethical dilemmas

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IM:025

Explain the role of ethics in marketing-information management

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IM:183

Describe the use of technology in the marketing-information management function

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IM:419

Describe the regulation of marketing-information management

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MP:007

Explain the nature of marketing plans

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PD:137

Explain the need for professional and ethical standards in marketing

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PI:015

Describe the role of business ethics in pricing

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PI:016

Explain the use of technology in the pricing function

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PI:017

Explain legal considerations for pricing

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PM:003

Explain the concept of product mix

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PM:017

Identify consumer protection provisions of appropriate agencies

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PM:021

Explain the nature of product/service branding

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PM:039

Describe the use of technology in the product/service management function

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PM:040

Explain business ethics in product/service management

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PM:041

Describe the nature of product bundling

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PM:042

Describe factors used by marketers to position products/services

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PM:127

Identify methods/techniques to generate a product idea

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PM:128

Generate product ideas

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PM:134

Identify product opportunities

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PM:206

Explain the nature of corporate branding

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PM:207

Describe factors used by businesses to position corporate brands

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PM:276

Describe the role of customer voice in branding

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PM:277

Identify customer touch points

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PR:014

Explain the components of advertisements

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PR:089

Explain the nature of direct marketing channels

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PR:099

Describe the use of business ethics in promotion

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PR:100

Describe the use of technology in the promotion function

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PR:101

Describe the regulation of promotion

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PR:247

Describe word-of-mouth channels used to communicate with targeted audiences

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PR:249

Identify communications channels used in sales promotion

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PR:250

Explain communications channels used in public-relations activities

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PR:251

Explain the importance of coordinating elements in advertisements

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PR:252

Identify types of public-relations activities

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PR:253

Discuss internal and external audiences for public-relations activities

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SE:046

Sell good/service/idea to individuals

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SE:106

Explain legal and ethical considerations in selling

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SE:106

Explain legal and ethical considerations in selling

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SE:107

Describe the use of technology in the selling function

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SE:109

Analyze product information to identify product features and benefits

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SE:359

Discuss motivational theories that impact buying behavior

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SE:828

Explain key factors in building a clientele

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Advertising

Evaluate long-term and short-term results of promotional efforts.

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Implement and monitor promotional activities to maximize return on promotional efforts.

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Plan marketing communications to maximize effectiveness and to minimize costs.

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Employ sales-promotion activities to inform or remind customers of business/product.

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Manage media planning and placement to enhance return on marketing investment.

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Critique advertisements to ensure achievement of marketing communications goals/objectives.

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Understand design principles to be able to communicate needs to designers.

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Develop content for use in marketing communications to create interest in product/business/idea.

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Understand the use of direct marketing to attract attention and to build brand.

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Acquire a foundational knowledge of digital marketing to understand its nature and scope.

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Use product placement to build brand and to promote products.

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Understand the use of an advertisement's components to communicate with targeted audiences.

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Understand promotional channels used to communicate with targeted audiences.

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Acquire a foundational knowledge of promotion to understand its nature and scope.

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PR

Promotion

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PR:001

Explain the role of promotion as a marketing function

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PR:002

Explain the types of promotion (i.e., institutional, product)

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PR:003

Identify the elements of the promotional mix

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PR:007

Explain types of advertising media

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PR:009

Calculate media costs

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PR:010

Select advertising media

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PR:013

Evaluate effectiveness of advertising

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PR:014

Explain the components of advertisements

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PR:079

Develop an advertising campaign

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PR:089

Explain the nature of direct marketing channels

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PR:099

Describe the use of business ethics in promotion

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PR:100

Describe the use of technology in the promotion function

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PR:101

Describe the regulation of promotion

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PR:104

Buy ad space/time

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PR:122

Write direct-mail letters

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PR:123

Describe the use of color in advertisements

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PR:126

Describe the nature of copy strategies

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PR:130

Check advertising proofs

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PR:131

Schedule ads and commercials

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PR:132

Select placement of advertisements

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PR:164

Explain the nature of online advertising (e.g., email, search, social media, display, mobile, etc.)

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PR:165

Explain the nature of email marketing tactics

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PR:166

Execute targeted emails

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PR:222

Describe the elements of design

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PR:225

Determine advertising reach of media

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PR:230

Choose appropriate media outlets

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PR:231

Identify techniques to increase ad response time

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PR:234

Participate in the design of collateral materials to promote special events

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PR:251

Explain the importance of coordinating elements in advertisements

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PR:256

Identify metrics to assess results of promotional efforts

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PR:266

Collaborate in the design of slogans/taglines

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PR:272

Critique advertisements

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PR:274

Describe digital color concepts

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PR:275

Describe effective advertising layouts

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PR:276

Describe mobile marketing tactics

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PR:279

Describe the nature of effective Internet ad copy

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PR:294

Discuss the nature of effective direct-mail copy

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PR:295

Discuss the nature of typography

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PR:301

Discuss types of direct mail tactics

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PR:314

Explain the impact of color harmonies on composition

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PR:318

Explain the nature of effective mobile ad copy

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PR:322

Explain the use of illustrations in advertisements

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PR:323

Explain the use of product placement

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PR:326

Explain type styles used in advertisements

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PR:330

Identify effective advertising headlines

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PR:337

Implement strategies for advertising campaign

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PR:348

Read media schedule

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PR:362

Write e-mail marketing copy

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PR:364

Explain the role of business websites in digital marketing

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PR:365

Explain the use of social media for digital marketing

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PR:366

Explain the use of video/images for digital marketing

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PR:367

Explain mobile marketing applications

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PR:368

Write copy for advertisements

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PR:370

Write content for use on the website

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PR:371

Write content for use in social media

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PR:372

Write mobile marketing content

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PR:462

Discuss the nature of digital marketing

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Banking and Finance

1

Federal Reserve System

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1.1

Define terminology related to cash control and banking activities.

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1.2

Identify banking’s role in the economy. (e.g., Familiarization with The Great Depression, the National Bank Act, and the Federal  Reserve Act of 1913 and their roles in the economy).

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1.3

Identify the various types of financial institutions.

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1.4

Describe the Federal Reserve System and its control of interest rates and money supply.

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1.5

Illustrate the development of US banking over time.

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1.6

Describe the Federal Deposit Insurance Corporation.

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10

Marketing and Advertising

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10.1

Explain advertising as distinct from the marketing plan and the ways that advertising affects the customer perception and patronage.

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10.1

Demonstrate the process of planning events and the strategies to ensure success and to encourage repeat customer traffic.

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10.1

Explain the development of a desirable image and protect that image.

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10.1

Explain banking cross selling efforts.

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10.1

Explain and demonstrate market research, competitive sales strategies, customer service, methods of execution, public relations initiatives, media, pricing, and customer  support.

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10.1

Explain the components of a marketing strategy

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2

Financial Institutions

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2.1

Describe the ethical behaviors  of the bank employee including essential privacy requirements and responsibilities.

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2.2

various services that banks and credit unions provide.

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2.3

Identify the function of the bank in the community and the money multiplier effect of banks.

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2.4

Understand the bank as a business organization versus credit unions, versus finance and loan companies.

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2.5

Outline the deposit function and money control

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2.6

Summarize the type and ownership of accounts and apply to differing situational needs

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2.7

Outline the procedures needed to function as a bank.

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2.8

Explain how customers make deposits(ex., types of deposit items and how to process these).

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3

Banking Transactions

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3.1

Define terminology related to banking transactions.

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3.2

Explain the process to open and access accounts (age and independent status)

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3.3

Classify the types of deposit items used in a bank and the purposes of each.

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3.4

Demonstrate the types of deposits, withdrawals, and other demand items (check cashing) and how to process them.

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3.5

Demonstrate proper cash handling and accompanying recordkeeping criteria and specifications.

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4

Checking and Debit

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4.1

Define terminology related to checking and debit..

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4.10

Compare and contrast negotiable instruments

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4.2

Identify encoding and proofing of payable items and vulnerabilities.

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4.3

Identify Item capture and sorting.

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4.4

Compare and contrast  the history of clearing alternatives

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4.5

Explain the receipt timing and process by the paying bank.

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4.6

Summarize document examination, counterfeit currency and other fraudulent payable items.

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4.7

Read and describe statements for customers, including hidden costs associated with services.

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4.8

Explain the dishonored items process and fee policies used by banking.

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4.9

Understand fee avoidance measures.

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5

Credit

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5.1

Explain the process of  credit lending through banking.

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5.2

Explain the risks and responsibilities associated with using credit.

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5.3

Identify the opportunity costs of credit decisions.

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5.4

Identify methods of establishing and maintaining a good credit rating.

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5.5

Evaluate the various ways of using credit and the costs of usage.

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6

Saving and Investing

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6.1

Illustrate the power of compounding interest.

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6.2

Describe the characteristics of Stock Funds, Government and Corporate Bond Funds, and others.

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6.3

Explain the difference between managed Funds (mutual funds) versus Indexed Funds

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6.4

Explain stock investment basics and the ways to invest in the Stock Market for wealth and retirement.

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6.5

Define investment terms

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6.6

Describe past investment scams

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7

Taxes

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7.1

Describe how the size of the Federal Government affects the level of taxation.

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7.2

Identify components of the Federal budget.

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7.3

Demonstrate ability to navigate to IRS.gov and use the information on taxation.

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7.4

Prepare a simple tax return.

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8

Insurance

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8.1

Develop a working knowledge of the reasons for insurance and the consequences of inadequate or lack of insurance.

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8.2

Evaluate alternatives to the risks of liability, property loss, death,or  illness with its associated medical costs, disability, and financial loss.

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8.3

Understand the difference between pure risk and speculative risk.

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8.4

Understand the Affordable Health Care Act

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9

The Lending Process

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9.1

Describe the lending function.

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9.2

Classify the parties to negotiable instruments and their liabilities.

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9.3

Explain  legal restrictions and lending policy parameters.

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9.4

Read and understand the credit report as the leading indicator of credit worthiness.

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9.5

Identify components of various types of loans  (e.g., real estate, consumer, secured and unsecured).

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9.6

Describe holder in due cause.

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Business Communication

1

Develop Communication Foundation Skills

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1.1

Practice pronunciation and enunciation

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1.10

Use proper English and appropriate vocabulary when communicating

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1.11

Use acceptable standards for grammar, mechanics, and word usage

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1.12

Use bias-free language (e.g., gender, race, religion, physical challenges, and sexual orientation)

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1.13

Use the proper techniques to make an oral presentation

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1.14

Use acceptable steps in the writing process (e.g., plan, compose, edit, and produce)

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1.15

Write business documents using the correct style, format, and content

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1.16

Distinguish between paraphrasing, documentation, and plagiarism

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1.17

Document all sources (e.g., print and electronic) using current standards

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1.18

Proofread documents for correct grammar, spelling, and punctuation

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1.19

Edit business documents to ensure that they are effective (e.g., clear, concise, and consistent)

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1.2

Ask questions to clarify information

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1.20

Select the appropriate reading method (e.g., skimming, scanning, speed-reading, and in-depth reading) for a particular situation

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1.21

Identify factors that affect readability of text (e.g., sentence length, word selection, and type size)

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1.22

Identify major barriers to listening

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1.23

Use active listening techniques

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1.24

Interact effectively with people from diverse backgrounds

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1.25

List examples of how nonverbal messages have different meanings in various cultures

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1.26

Interpret nonverbal cues in messages

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1.27

Use appropriate telephone techniques to gather and record information

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1.28

Record complete and accurate telephone messages

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1.29

Evaluate media and oral presentations analytically and critically

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1.3

Organize thoughts for written and oral communication

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1.30

Distinguish between fact, inference, and judgment in communication

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1.4

Demonstrate basic research techniques (e.g., library, Internet, and surveys)

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1.5

Select appropriate materials for reports and presentations

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1.6

Use a variety of references and resources (e.g., dictionary, thesaurus, and spell check)

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1.7

Use notetaking skills that incorporate critical listening and reading techniques

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1.8

Interpret messages, articles, and supporting graphic materials

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1.9

Interpret information from manuals, computer printouts, and electronic sources

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2

Develop Social Communication Skills

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2.1

Demonstrate appropriate etiquette and manners in different situations (e.g., diversity, dining, and meetings)

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2.10

Discuss types of discrimination and the impact on an interpersonal relationship

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2.11

Demonstrate appropriate responses to passive, assertive, and aggressive behaviors

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2.12

Practice conflict resolution

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2.13

Apply the principles of group dynamics in structured activities

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2.14

Discuss issues positively and tactfully

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2.2

Demonstrate professional and ethical behavior

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2.3

Explain the role self-concept plays in personal and professional life

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2.4

Discuss the impact of time management practices on personal and professional image

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2.5

Practice simple introductions in different situations

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2.6

Demonstrate appropriate work ethics (e.g., work area, attitude, punctuality, appearance, and behavior)

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2.7

Work cooperatively with peers and authority figures (e.g., show tact, courtesy, and respect)

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2.8

Explain the importance of following the chain-of command

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2.9

Explain the value and impact of interpersonal relationships

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3

Use Technological Communication

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3.1

Select the appropriate technology for transmitting messages

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3.2

Demonstrate the appropriate use of electronic messaging technologies (e.g., FAX, voice mail, conference calls, chat rooms, and e-mail)

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3.3

Apply the etiquette rules for electronic messaging (e.g., e-mail, cellular telephone, and voicemail)

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3.4

Use voice input and recognition tools

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3.5

Use scanning hardware and layout, design, and graphics software to enhance documents

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3.6

Address ethical issues regarding ownership and the use of electronically generated information

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3.7

Discuss ways to keep data secure from theft and destruction

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4

Develop Employment Communication Skills

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4.1

Write a formal application letter

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4.10

Use correct strategies for accepting or rejecting a job offer (e.g., oral and written)

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4.11

Discuss appropriate oral and written actions when leaving a job under different circumstances (e.g., resignation and termination)

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4.12

Create an employment portfolio

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4.2

Complete job application forms

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4.3

Create a resume in print (traditional and scannable) and online formats

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4.4

Demonstrate interview skills

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4.5

Prepare responses to commonly asked interview questions

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4.6

Prepare a list of questions to ask an interviewer

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4.7

Prepare responses to illegal and discriminatory interview questions

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4.8

Discuss the significance of nonverbal communication in interviewing

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4.9

Write a thank-you message

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5

Develop Organizational Communication Skills

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5.1

Discuss communication techniques as they apply to internal and external customers

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5.10

Involve all participants in a meeting

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5.11

Lead a brainstorming session

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5.12

Use appropriate leadership language (e.g., optimism, encouragement, and action)

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5.13

Demonstrate proper parliamentary procedures

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5.14

Use delegation techniques

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5.15

Use techniques to provide appropriate feedback

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5.16

Discuss the basic concepts of negotiations

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5.17

Lead a group activity that promotes team-building concepts

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5.18

Discuss the importance of taking responsibility for all communication (e.g., ethical and legal)

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5.2

Employ appropriate communication strategies for dealing with dissatisfied customers (e.g., face-to-face discussions, electronic correspondence, and writing)

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5.3

Discuss office politics

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5.4

Discuss the positive and negative aspects of the “grapevine”

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5.5

Discuss the impact of expressing courtesy and gratitude to colleagues

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5.6

Show interest and support for the ideas of others

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5.7

Write personal notes to colleagues in special circumstances (e.g., express congratulations, sympathy, and appreciation)

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5.8

Discuss sexual harassment and its implications in the workplace

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5.9

Plan a meeting to achieve an identified purpose (e.g., schedule the facilities, arrange for a speaker, and notify the participants)

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Business Communication 2

1

Written Communication Foundation Skills

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1.1

Ask questions to clarify information

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1.10

Write business documents using the correct style, format, and content

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1.11

Distinguish and document all sources, between paraphrasing, documentation, and plagiarism, using current standards.

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1.12

Edit business documents to ensure effectiveness (e.g., clear, concise, consistent, appropriate tone).

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1.13

Identify factors that affect readability of text (e.g., sentence length, word selection, and type size)

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1.2

Organize thoughts for written communication

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1.3

Demonstrate basic research techniques for selecting a variety of references and resources for reports and presentations

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1.4

Demonstrate notetaking skills that incorporate reading techniques

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1.5

Interpret information, including messages, articles, and visual materials

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1.6

DemonstrateUse bias-free language (e.g., gender, race, religion, physical challenges, and sexual orientation)

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1.7

Communicate appropriately utilizing acceptable vocabulary for audience, purpose, and task.

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1.8

Demonstrate Use acceptable standards for grammar, mechanics, and word usage

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1.9

Utilize acceptable steps in the writing process (e.g., plan, compose, edit, and produce)

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2

Oral Communication Foundation Skills

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2.1

Practice pronunciation, enunciation, and tone.

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2.10

Demonstrate proper techniques to make an oral presentation

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2.11

Distinguish and document all sources, between paraphrasing, documentation, and plagiarism, using current standards.

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2.12

Identify active and passive listening techniques

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2.2

Ask questions to clarify information

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2.3

Organize thoughts for oral communication

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2.4

Demonstrate basic research techniques for selecting a variety of references and resources for reports and presentations

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2.5

Demonstrate notetaking skills that incorporate critical listening techniques

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2.6

Interpret information, including messages, articles, and visual materials

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2.7

Communicate appropriately utilizing acceptable  vocabulary  for audience, purpose, and task.

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2.8

Demonstrate acceptable grammar, mechanics, and word usage

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2.9

Demonstrate bias-free language (e.g., gender, race, religion, physical challenges, and sexual orientation)

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3

Employability Skills

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3.1

Select the appropriate reading method (e.g., skimming, scanning, speed-reading, and in-depth reading) for a particular situation

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3.2

Discuss the impact of time management practices on personal and professional image

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3.3

Demonstrate appropriate work skills (e.g., work area, attitude, punctuality, appearance, and behavior)

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4

Social Communication Skills

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4.1

Demonstrate professional and ethical behavior (e.g., tact, courtesy, respect) in different situations (e.g., diversity, dining, and meetings).

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4.2

Understand the chain-of-command

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4.3

Explain the value and impact of interpersonal relationships

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4.4

Discuss types of workplace discrimination

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4.5

Respond appropriately to conflict resolution, including passive, assertive, and aggressive behaviors

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4.6

Interpret nonverbal cues in messages, including in various cultures

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4.7

Evaluate oral presentations analytically and critically

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5

Digital Communication

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5.1

Select and demonstrate the appropriate technology for effective communication

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5.2

Apply the etiquette rules across technology platforms

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5.3

Understandlayout, design, and graphics to enhance documents

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5.4

Summarize approaches to electronic data security

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6

Employment Communication Skills

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6.1

Complete job application forms

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6.10

Discuss appropriate oral and written actions when leaving a job under different circumstances (e.g., resignation and termination)

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6.11

Create an employment portfolio

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6.2

Create a resume and cover letter in print and online formats

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6.3

Demonstrate interview skills

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6.4

Prepare responses to commonly asked interview questions

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6.5

Prepare a list of questions to ask an interviewer

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6.6

Prepare responses to illegal and discriminatory interview questions

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6.7

Discuss the significance of nonverbal communication in interviewing

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6.8

Write a thank-you message

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6.9

Use correct strategies for accepting or rejecting a job offer (e.g., oral and written)

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7

Organizational Communication Skills

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7.1

Discuss and employ communication techniques as these apply to customers

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7.10

Use delegation techniques

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7.11

Use techniques to provide appropriate feedback

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7.12

Discuss the basic concepts of negotiations

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7.13

Lead a group activity that promotes team-building concepts

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7.14

Discuss the importance of taking responsibility for all communication (e.g., ethical and legal)

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7.2

Understand office politics, including the positive and negative aspects of the “grapevine”

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7.3

Demonstrate the impact of expressing courtesy and gratitude to others

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7.4

Understand and analyze sexual harassment and its implications in the workplace

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7.5

Develop a plan for a meeting involving all participants to achieve an identified purpose (e.g., schedule the facilities, arrange for a speaker, and notify the participants)

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7.6

Involve all participants in a meeting

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7.7

Lead a brainstorming session

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7.8

Use appropriate leadership language (e.g., optimism, encouragement, and action)

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7.9

Demonstrate proper parliamentary procedures

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Business Economics

1

Production

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1.1

Identify production factors affecting supply and demand (e.g., economies of scale, technology).

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1.10

Explain the principle of diminishing returns and how it relates to productivity.

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1.11

Compare and contrast different types of business ownership (e.g., corporation, partnership, sole proprietorship).

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1.12

Explain the role of the entrepreneur in a market system.

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1.13

Describe technology-related trends in the production and distribution of goods and services.

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1.14

Describe the impact of technology on individual productivity.

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1.15

Define gross domestic product.

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1.16

Interpret fluctuations in gross domestic product (GDP).

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1.17

Explain the influence of productivity on economic vitality.

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1.2

Evaluate production factors affecting supply and demand (e.g., economies of scale, technology).

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1.3

Identify demographic changes in the workforce that affect performance.

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1.4

Evaluate the impact of employment/unemployment on production.

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1.5

Define factors of production (e.g., labor, capital, entrepreneurship, natural resources).

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1.6

Explain economic scarcity as it applies to production.

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1.7

Define specialization.

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1.8

Identify how specialization may affect the economy.

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1.9

Explain the benefits of absolute and comparative advantage (e.g., domestic, international).

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2

Consumption

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2.1

Explain economic scarcity as it applies to consumption.

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2.2

Determine trade-offs and opportunity costs (e.g., utility functions).

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2.3

Identify consumption factors affecting supply and demand (e.g., consumer preferences, elasticity, substitution).

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2.4

Evaluate consumption factors affecting supply and demand (e.g., consumer preferences, elasticity, substitution).

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2.5

Explain the principle of diminishing returns and how it relates to consumption.

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2.6

Evaluate the effects of government actions on the economy.

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2.7

Evaluate the impact of employment/unemployment on consumption.

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3

Exchange

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3.1

Explain the law of supply and demand.

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3.10

Describe the effect of the global economy on United States markets.

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3.11

Identify governmental regulations that influence international trade (e.g., balance of trade, quotas, tariffs, embargoes, employment, free trade).

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3.12

Describe how imports/exports affect the balance of trade.

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3.13

Identify the impact of the political structure on economic systems.

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3.14

Compare and contrast economic systems (e.g., traditional, market, command, mixed) based on criteria such as freedom, efficiency, equity, security, employment, stability, and growth

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3.15

Describe how economic activity in one nation affects the rest of the world, and vice versa.

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3.16

Describe the role of businesses and individuals in the circular flow.

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3.17

Describe the role of government in the circular flow (e.g., taxation, services, national debt).

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3.18

Explain how taxation, spending, and financial assistance affect business firms and individuals in an economy.

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3.19

Evaluate the impact of employment/unemployment on exchange.

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3.2

Identify exchange factors affecting supply and demand (e.g., competition, price).

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3.20

Describe the economic impact of information technologies.

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3.3

Evaluate exchange factors affecting supply and demand (e.g., competition, price).

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3.4

Explain economic scarcity as it applies to exchange.

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3.5

Find and interpret the market clearing/equilibrium price.

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3.6

Define money (e.g., characteristics, role, forms).

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3.7

Explain the role of credit in a market economy.

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3.8

Explain the role of banks in facilitating the exchange of financial resources (e.g., loans, creating money, checking accounts, Federal Reserve System).

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3.9

Explain how currency exchange rates affect international trade.

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4

Savings

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4.1

Define credit.

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4.2

Evaluate the costs and benefits of credit.

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4.3

Explain the role of banks in the accumulation of financial resources.

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4.4

Predict how inflation/deflation will affect businesses and individuals.

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4.5

Evaluate the impact of employment/unemployment on savings

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5

Investment

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5.1

Define the role of profit-making and not-for-profit companies in the United States economy.

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5.10

Discuss major barriers to new firms entering a competitive market.

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5.2

Describe the budget process (e.g., personal, business, government).

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5.3

Compare and contrast the national debt and the national deficit.

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5.4

Explain the role of banks in the investment of financial resources.

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5.5

Describe the impact of government regulations on the banking industry.

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5.6

Interpret stock market purpose and function.

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5.7

Analyze stock market performance.

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5.8

Evaluate the impact of employment/unemployment on investment.

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5.9

Explain how international currency exchange rates affect investments.

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6

Measurement Concepts and Methods

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6.1

Construct tables depicting economic information (e.g., financial statements).

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6.2

Construct the supply curve.

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6.3

Construct the demand curve.

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6.4

Construct graphs depicting economic information (e.g., pie charts, line graphs, bar graphs).

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6.5

Determine ratios expressing the relationship of one economic variable to another.

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6.6

Calculate percentages and percentage changes in economic and financial data.

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6.7

Formulate an index number (e.g., consumer price index).

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6.8

Differentiate between real and nominal values (e.g., consumer price index).

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6.9

Interpret economic data depicted through illustrations (e.g., tables, curves, graphs, ratios, percentages, indexes, values

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7

Careers

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7.1

Identify the types and availability of careers determined by labor market supply and demand.

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7.2

Explain the significance of economics in a chosen career path.

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7.3

Use a decision-making process in the selection of possible careers in the field of economics.

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7.4

Assess the impact of sociological, economic, and technological change on future careers.

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Business Management

1

Communication

Generate resource
1.1

Demonstrate effective communication skills (e.g., verbal, nonverbal, and technological communications and effective listening skills)

Generate resource
1.2

Apply communication skills to produce clearly written traditional and electronic documents (e.g., business letters, emails, agendas, research papers).

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1.3

Explain the types of international communication issues

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1.4

Deliver an oral presentation with appropriate media and aids

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1.5

Demonstrate facilitating techniques (e.g., lead team meetings or projects)

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1.6

Demonstrate the ability to dialogue with supervisors and staff (e.g., role plays, job interviews)

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1.7

Differentiate levels and relationships on an organizational chart

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1.8

Demonstrate the ability to read and interpret information (e.g., business articles, documents, digital resources)

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2

Economics

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2.1

Compare and contrast basic economic and political systems

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2.10

Explain why businesses enter into international trade

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2.2

Describe current economic environment and its effect on business

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2.3

Identify economic differences between rural and urban environments

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2.4

Describe development of the free enterprise system

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2.5

Analyze components of the free enterprise system

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2.6

Compare and contrast the relationship between supply and demand

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2.7

Analyze the impact of change in the economy (e.g., taxes on supply and demand)

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2.8

Demonstrate the impact of globalization and the global/cultural  environment in which business operates

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2.9

Describe importing and exporting as it relates to global business operations

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3

Management Responsibilities

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3.1

Describe various roles of management and identify situations in which managers perform in these various roles

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3.2

Evaluate and apply various functions/types of management

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3.3

Identify different leadership styles and their characteristics

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3.4

Create “SMART” goals that meet appropriate criteria: Specific, Measurable, Achievable, Realistic, Time bound

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3.5

Develop an action plan that states goals, strategies, and objectives

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3.6

Apply problem-solving approach in making decisions

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3.7

Evaluate the impact of new technology on the workforce

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3.8

Demonstrate proficiency in computer software applications (word processing, spreadsheets, and databases

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3.9

Interpret current trends in business (e.g., acquisition/downsizing, e-commerce, data mining, labor market, social issues)

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4

Human Resources

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4.1

Identify employee selection tools and determine why they are used. 4 Evaluate compensation plans, benefit packages, and incentive programs available to employees

Generate resource
4.2

Compare and contrast employee training techniques (e.g., hands-on, coaching, seminars, online)

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4.3

Analyze policies and procedures used in an organization

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4.4

Assess the impact of performance appraisals on employees and the organizations

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4.5

Describe the history of the labor movement and why unions were organized

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4.6

Discuss the advantages and disadvantages of union membership

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4.7

Evaluate the impact of corporate culture on future growth and performance

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5

Legal, Ethical and Social Aspects

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5.1

Examine current laws and regulations affecting the establishment and operation of businesses

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5.2

Explain the elements of local, state, and federal legislation relevant to business operations

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5.3

Demonstrate ethical behaviors in a simulated environment/workplace

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5.4

5 Identify business’ social responsibilities in the workplace, community, and society

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6

Financial Management

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6.1

Compare and contrast sources of financing (capital)

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6.2

Create and analyze financial statements (e.g., income statement, balance sheet, cash flow statements, and statement of net worth)

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6.3

Analyze financial measures for decision making and potential investors (e.g., ROI, ROA, and cost-benefit analysis)

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6.4

Define risk management and identify risks to businesses

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7

Elements of Marketing

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7.1

Analyze the importance of marketing and its role in business

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7.2

Evaluate the elements of the marketing mix

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7.3

Compare and contrast integrated marketing communication (e.g., promotion, advertising, public relations)

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7.4

Illustrate a variety of distribution channels

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7.5

Create pricing and positioning strategies for existing or new business/product

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7.6

Describe product line/mix

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7.7

Analyze product life cycle

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7.8

Analyze the importance of marketing in a local, national, and global economy

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7.9

Evaluate the use of effective online marketing in a local, national, and global strategy

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Business Technology

1

Communication Skills

Generate resource
1.1

Use correct grammar, spelling, and punctuation

Generate resource
1.10

Identify factors affecting global communications (e.g., time, culture, exchange rates, human relations skills)

Generate resource
1.2

Apply proofreading and editing skills

Generate resource
1.3

Select and use the appropriate communication tool for specific tasks (e.g., electronic, written, verbal)

Generate resource
1.4

Communicate with internal and external customers in written and spoken formats

Generate resource
1.5

Compose various business correspondence (i.e., e-mail, letter, memo)

Generate resource
1.6

Deliver oral presentations using appropriate tools (e.g., Google Slides, PowerPoint, Prezi)

Generate resource
1.7

Demonstrate and interpret nonverbal communication

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1.8

Demonstrate the ability to give and follow written and oral instructions

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1.9

Effectively receive and relay messages in a professional manner

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2

Preparing for Employment

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2.1

Utilize career assessment and job search tools (e.g., student interest survey, aptitude test, Indeed, Career Builder)

Generate resource
2.10

Compose a follow-up (i.e., thank you) letter or email

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2.11

Compose letters or emails accepting and declining a job offer

Generate resource
2.2

Compare and contrast  careers by looking at salary, benefits, job requirements, educational requirements, employment outlook, etc.

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2.3

Investigate a potential employer

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2.4

Examine and refine online media presence to meet professional standards

Generate resource
2.5

Prepare and compose resumes and cover letters

Generate resource
2.6

Complete a job application

Generate resource
2.7

Assemble a work-sample portfolio

Generate resource
2.8

Prefer for pre-employment questions

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2.9

Participate in a job interview

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3

Employability Skills

Generate resource
3.1

Maintain good attendance record

Generate resource
3.2

Interact effectively with others

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3.3

Respect beliefs, opinions, and rights of others

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3.4

Work effectively in teams

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3.5

Demonstrate positive behavior when given direction, criticism, and comment

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3.6

Understand the effects of stress on job performance

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3.7

Demonstrate proper professional appearance

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3.8

Apply concepts of time management (e.g., Google Calendar, Outlook Calendar, digital planners, post-it notes)

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3.9

Demonstrate proper business etiquette (e.g., dining, greeting, ending)

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4

Career Management Strategies

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4.1

Compare and contrast ethical, unethical, legal, and illegal business practices

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4.2

Explain the importance of working within organizational structures (i.e., chain of command)

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4.3

Describe rights and responsibilities of employees and employers (including information related to OSHA, FMLA, FLSA, ADA, sexual harassment,  discrimination, contracts)

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4.4

Describe the importance of life-long learning through continuing education and membership in professional organizations

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4.5

Exhibit leadership skills through a student organization (e.g., FBLA, DECA)

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4.6

Research performance-based job evaluation instruments

Generate resource
4.7

Prepare for job separation (e.g., letter of resignation, extended leave)

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5

Administrative Assistant Skills

Generate resource
5.1

Effectively represent the organization to current and potential clients using appropriate customer service skills

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5.10

Identify effective shipping and delivery methods

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5.11

Explore methods for economical and efficient inventory management

Generate resource
5.2

Manage electronic and/or paper financial records

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5.3

Establish and maintain records management systems

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5.4

Understand the benefits of using a10-key pad when entering numbers

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5.5

Understand the steps for processing incoming and outgoing mail

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5.6

Prepare travel, meeting and events documents

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5.7

Maintain electronic calendaring

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5.8

Identify routine equipment maintenance needs

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5.9

Apply critical-thinking and problem-solving skills to business decisions

Generate resource
6

Business Applications and Technology

Generate resource
6.1

Analyze and determine appropriate software applications for specific tasks

Generate resource
6.10

Use input technology for document production (e.g., OCR software, voice and handwriting recognition technology)

Generate resource
6.11

Maintain and troubleshoot computer workstation (e.g., install software, scan for viruses, troubleshoot common problems)

Generate resource
6.12

Use online resources as a business tool (e.g., audacity, teachertube, Zoom, ect.)

Generate resource
6.2

Apply advanced word processing skills to design workplace documents (e.g., mail merge, envelopes and labels, tables, reports, macros)

Generate resource
6.3

Design and manage databases for workplace applications (e.g., query, filter, sort, merge, generate, and format reports)

Generate resource
6.4

Design spreadsheets for workplace applications (e.g., formulas and functions, graphs and charts, links, macros)

Generate resource
6.5

Create and edit image, video, and audio files

Generate resource
6.6

Produce multimedia presentations for the workplace (e.g., sound bites, animation, transition, image download or import, video)

Generate resource
6.7

Use desktop publishing software for workplace applications

Generate resource
6.8

Create a Web page for business applications

Generate resource
6.9

Maintain electronic files and folders (e.g., server, workstation, shared files)

Generate resource

Computer Applications

1

Input Methods

Generate resource
1.1

Demonstrate improvement in speed and accuracy of keyboarding

Generate resource
1.2

Demonstrate proper keyboarding technique

Generate resource
1.3

Identify and demonstrate proper ergonomic principles (e.g., proper posture, fingers on home row, not resting hands on the desk, etc.)

Generate resource
2

Basic Computer Operations

Generate resource
2.1

Demonstrate use system tools (e.g., defragment, disk clean up)

Generate resource
2.10

Compare and contrast hardware and software specifications to purchase a computer (e.g., RAM, processor, hard drive, software, and price)

Generate resource
2.11

Save files to various storage devices (e.g., CDs, USB, hard drive, DVD)

Generate resource
2.12

Determine appropriate software applications for tasks

Generate resource
2.2

Demonstrate use of program interface (e.g., menu items, ribbons, toolbars, dialog boxes)

Generate resource
2.3

Demonstrate the use of file management and transfers

Generate resource
2.4

Identify resources to obtain assistance (e.g., Help menu, software manual, Web site)

Generate resource
2.5

Demonstrate proper network user procedures and protocol (e.g., logging on, saving to network)

Generate resource
2.6

Identify security issues related to computer hardware, software, and data

Generate resource
2.7

Identify file formats and extensions

Generate resource
2.8

Perform basic troubleshooting and maintenance

Generate resource
2.9

Demonstrate input of data from various sources (e.g., Web, scanner, digital camera)

Generate resource
3

Business Documents Using Word  Processing Applications

Generate resource
3.1

Demonstrate correct use of word processing terminology

Generate resource
3.10

Create and edit hyperlinks within document

Generate resource
3.11

Prepare envelopes and labels

Generate resource
3.12

Illustrate the use of enhancement features (e.g., borders, lines, shading, bold, bullets)

Generate resource
3.13

Demonstrate use of automatic features (e.g., AutoCorrect, spell-check, thesaurus)

Generate resource
3.2

Create and format business documents (e.g., letters, memos, outlines, newsletters, and reports)

Generate resource
3.3

Set printer specifications

Generate resource
3.4

Proofread and edit documents using standard proofreaders marks.

Generate resource
3.5

Manipulate the features of word processing software to enhance documents (e.g., headers, footers, tabs)

Generate resource
3.6

Create and format tables

Generate resource
3.7

Create mail-merge documents

Generate resource
3.8

Insert and manipulate graphics

Generate resource
3.9

Create documents using templates

Generate resource
4

Business Documents Using Spreadsheet  Applications

Generate resource
4.1

Demonstrate correct use of spreadsheet terminology

Generate resource
4.10

Link spreadsheet data

Generate resource
4.11

Demonstrate use of lookup tables

Generate resource
4.2

Create, design, and edit spreadsheets

Generate resource
4.3

Create and edit basic functions/formulas (e.g., addition, subtraction, multiplication, and division) and advanced functions/formulas (e.g., payment, future value, statistical).

Generate resource
4.4

Format cell, column, and row contents (e.g., font, color, alignment, shading, decimal, drop down)

Generate resource
4.5

Format and edit columns and rows

Generate resource
4.6

Create, format, and edit charts and graphs

Generate resource
4.7

Interpret and organize spreadsheet data (e.g., sort and filter)

Generate resource
4.8

Set print specifications for formulas, graphs, worksheets, etc.

Generate resource
4.9

Integrate spreadsheets in other applications

Generate resource
5

Continued Business Documents Using  Spreadsheet Applications

Generate resource
5.1

Demonstrate protecting and freezing features

Generate resource
5.2

Demonstrate use of relative and absolute cell references

Generate resource
5.3

Create and use named ranges in formulas

Generate resource
5.4

Analyze spreadsheet data using scenarios  (e.g., “what if we change the formula in column B”)

Generate resource
5.5

Manipulate multiple worksheets in a workbook (e.g., rename, reorder, color tabs).

Generate resource
6

Business Documents Using Database  Applications

Generate resource
6.1

Distinguish between different field types (e.g., text, numeric)

Generate resource
6.1

Demonstrate correct use of database terminology

Generate resource
6.2

Create and manipulate a database (e.g., changing variable, editing type of fields)

Generate resource
6.3

Process material using database features (e.g., sort, filter, and merge)

Generate resource
6.4

Design, edit, and use forms in database

Generate resource
6.5

Modify database using queries (e.g., combine, calculate, update, duplicate)

Generate resource
6.6

Create table relationships

Generate resource
6.7

Use import/export features (e.g., database, table)

Generate resource
6.8

Generate, format, and print reports

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6.9

Integrate database information with other applications

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7

Business Documents Using Presentation  Applications

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7.1

Demonstrate correct use of presentation software terminology

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7.2

Create, format, and edit presentations

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7.3

Enhance presentations (e.g., sound, animation, graphics, transitions, and video)

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7.4

Apply design and layout principles to presentations

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7.5

Utilize proper presentation etiquette (e.g., number of bullets, lines, words, and notes)

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7.6

Integrate input from various software applications

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7.7

Set print specifications for outline, slides, handout, etc.

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7.8

Deliver an oral presentation

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8

Internet and  Online Classroom Portals

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8.1

Demonstrate correct use of Internet terminology

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8.2

Demonstrate principal usages of online communication (e.g., upload, download, attaching files)

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8.3

Demonstrate principal usages of the Internet (e.g., search, locating URLs)

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8.4

Compare and contrast copyright principles (e.g., public domain, copy protection, licensing)

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8.5

Employ proper online etiquette

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8.6

Utilize browser tools (e.g., favorites, shortcuts, homepage, cookies, history)

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8.7

Utilize online productivity tools (e.g., cloud computing, Web 2.0, Google applications)

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8.8

Utilize and evaluate Internet resources

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9

Workplace Readiness

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9.1

Exhibit leadership skills (e.g., FBLA)

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9.2

Demonstrate ethical behavior when creating business documents

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9.3

Identify career/self employment opportunities

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Computer Programming

1

Computer Concepts

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1.1

Describe the impact of software on  society

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1.2

Discuss legal/ethical issues related to computer programming and software development

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1.3

Describe the categories and evolution of programming languages

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1.4

Demonstrate an understanding of computer theory (e.g., bits, bytes, binary logic, memory, and storage)

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1.5

Apply  the application environment/interface for the specific language being covered (e.g., JCreator, BlueJay, and Visual Studio)

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1.6

Explain the concept of security and its relationship to programming

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1.7

Identify components of the information system model (input, process, output, storage)

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2

Logical Problem-Solving Skills

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2.1

Analyze a problem

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2.2

Determine the steps needed to solve a problem

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2.3

Create an algorithm to solve a problem

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2.4

Illustrate the problem solution using a storyboard, flowchart or pseudocode

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2.5

Build a program from a storyboard, flowchart, or pseudocode

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2.6

Explain how to create and integrate reusable component into a program

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2.7

Explain how a program is tested and accepted for release

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2.8

Document code.

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3

Program Algorithms

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3.1

Use correct syntax and naming conventions of a given programming language

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3.2

Create a program using internal documentation

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3.3

Identify the use and limitations of different data types (integer, double, and constant)

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3.4

Create programs that include:;;

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3.4.a

Variables, data types, and constants

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3.4.b

Counters and accumulators

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3.4.c

Arithmetic expressions and assignment statements

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3.4.d

User input

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3.4.e

Input validation

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3.4.f

Boolean expressions

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3.4.g

Conditional statement

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3.4.h

Iterations

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3.4.i

Opening, writing, and reading from a data file

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3.4.j

Producing formatted output

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3.4.k

Use one or more student created functions that passes data to the function using parameters

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3.4.l

Modular programing and implement classes

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3.5

Identify type of errors (e.g.syntax, run-time and logic)

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3.6

Create a program with a standard graphic user interface (GUI) that includes: objects and menus; and a custom GUI

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3.7

Modify an existing program

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3.8

Create a program in collaboration with a team

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3.9

Describe and practice steps of troubleshooting and debugging

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4

Data Structure Concepts

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4.1

Create a program using a list

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4.2

Create a program using one- and two-dimensional arrays

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4.3

Create a program using a sort routine

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4.4

Create file structures

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4.5

Describe database structures (e.g., fields, records, files, and tables)

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4.6

Write code to append, delete, and update a data structure

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4.7

Write code to search, sort, and query a data structure

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5

Additional Programming Concepts

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5.1

Implement techniques for programming for efficiency (e.g., processing time, programmer time, etc.)

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5.2

create a user-friendly program (e.g., user testing, user experience, ect.)

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5.3

Create programs with event-driven programming

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5.4

Demonstrate error catching/handling

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5.5

Compare object-oriented programming with structured programming

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5.6

Describe considerations for mobile application programming

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5.7

Identify accessibility considerations in programming

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6

Prepare for Employment

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6.1

Demonstrate working as a team

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6.2

Identify careers in the information technology field

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6.3

Demonstrate communication skills

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6.4

Discuss ethical behaviors in the workplace.

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6.5

Demonstrate interpersonal skills

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6.6

Exhibit leadership skills through a student organization (e.g.FBLA, PBL, ACM)

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Computer Science I

Exhibit leadership skills through a student organization (e.g FBLA, PBL, ACM).

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Develop a career portfolio (i.e, FBLA electronic career portfolio).

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Describe how transferable skills relate to a future career.

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Research future trends in computer science.

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Explore how career interests align with Computer Science careers.

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Career Exploration*

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Safety, Laws & Ethics

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Social Interactions

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Culture

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Impacts of Computing

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Program Development

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Control

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Variables

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Algorithms & Programming

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Algorithms & Programming

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Inference & Models

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Collection, Visualization & Transformation

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Storage

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Data Analysis

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Cybersecurity

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Network Communication & Organization

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Networks and the Internet

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Troubleshooting

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Hardware & Software

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Devices

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Computing Systems

Generate resource
9-10.AP.A.01

Create a prototype that uses algorithms (e.g., searching, sorting, finding shortest distance) to provide a possible solution for a real-world problem.

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9-10.AP.C.01

Apply the concepts of specific control structures (e.g., sequence, conditionals, repetition, procedures) considering program efficiencies such as readability, performance and memory usage.

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9-10.AP.M.01

Break down a solution into procedures using systematic analysis and design utilizing functional abstraction.

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9-10.AP.M.02

Create computational artifacts (file, graphic, video, audio) by systematically organizing, manipulating and/or processing data.

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9-10.AP.PD.01

Using visual aids and documentation, illustrate the design elements and data flow (e.g., flowcharts, pseudocode) of the development of a program.

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9-10.AP.PD.02

Create a program by analyzing a problem and/or process, developing and documenting a solution, testing outcomes, debugging errors and adapting the program for a variety of users.

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9-10.AP.PD.03

While collaborating in a team, develop, test and refine programs that solve practical problems or allow self-expression.

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9-10.AP.PD.04

Evaluate and refine computational artifacts to make them more user-friendly, efficient and/or accessible.

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9-10.AP.V.01

Create problem solutions that utilize primitive variables (e.g., strings, ints, Booleans, doubles).

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9-10.AP.V.02

Demonstrate the use of advanced variables (e.g., lists, arrays, objects) to simplify solutions, generalizing computational problems instead of repeatedly using primitive variables.

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9-10.CS.D.01

Explain how abstractions hide the underlying implementation details of computing systems embedded in everyday objects.

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9-10.CS.HS.01

Explain the abstraction and interactions between application software, system software and hardware.

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9-10.CS.T.01

Develop, communicate and apply systematic troubleshooting strategies for correction of errors in computing systems.

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9-10.DA.CVT.01

Create data visualizations to help others better understand real-world phenomena.

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9-10.DA.CVT.02

Explain the insights and knowledge gained from digitally processed data by using appropriate visualizations, notions and precise language.

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9-10.DA.CVT.03

Evaluate and refine computational artifacts to make them more usable and accessible.

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9-10.DA.IM.01

Show the relationships between collected data elements using computational models.

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9-10.DA.IM.02

Refine computational models to better represent the relationships among different elements of data collected from a phenomenon or process.

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9-10.DA.S.01

Translate and compare different bit representations of data types, such as characters, numbers and images.

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9-10.DA.S.02

Evaluate the trade-offs in how data is organized and stored digitally.

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9-10.IC.C.01

Evaluate the ways computing impacts personal, ethical, social, economic and cultural practices.

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9-10.IC.C.02

Test and refine computational artifacts to reduce bias and equity deficits.

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9-10.IC.C.03

Demonstrate how a given algorithm applies to problems across disciplines.

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9-10.IC.SI.01

Demonstrate through collaboration on a project how computing increases connectivity among people of various cultures.

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9-10.IC.SI.02

Explain how the degrees of communication afforded by computing have impacted the nature and content of career fields.

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9-10.IC.SLE.01

Explain the beneficial and harmful effects that intellectual property laws can have on innovation.

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9-10.IC.SLE.02

Explain the privacy concerns related to the collection and analysis of information about individuals that may not be evident to users.

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9-10.IC.SLE.03

Evaluate the social and economic consequences of how law and ethics interact with digital aspects of privacy, data, property, information and identity.

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9-10.IC.SLE.04

Define and classify a variety of software licensing schemes (e.g., open source, freeware, commercial) and discuss the advantages and disadvantages of each scheme in software development.

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9-10.IC.SLE.05

Identify and explain the potential impacts and implications of emerging technologies on larger social economic and political structures with evidence from credible sources.

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9-10.NI.C.01

Compare physical and cybersecurity measures by evaluating trade-offs between the usability and security of a computing system.

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9-10.NI.C.02

Illustrate how sensitive data can be affected by attacks.

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9-10.NI.C.03

Recommend security measures to address various scenarios based on information security principles.

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9-10.NI.C.04

Explain trade-offs when selecting and implementing cybersecurity recommendations from multiple perspectives such as the user, enterprise and government.

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9-10.NI.NCO.01

Evaluate the scalability and reliability of networks by identifying and illustrating the basic components of computer networks (e.g., routers, switches, servers) and network protocols (e.g., IP, DNS).

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9-10.NI.NCO.02

Describe the issues that impact network functionality (e.g., bandwidth, load, delay, topology).

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Computer Science II

Develop documentation for a job search in computer science.

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Exhibit leadership skills through a student organization (e.g. FBLA, PBL, ACM)

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Demonstrate interpersonal skills.

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Discuss ethical behaviors in the workplace.

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Demonstrate communication skills.

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Identify careers in the computer science field

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Demonstrate working as a team.

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Prepare for Employment

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Safety, Laws & Ethics

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Culture

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Impacts of Computing

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Program Development

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Modularity

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Control

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Variables

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Algorithms

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Algorithms & Programming

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Inference & Models

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Collection, Visualization & Transformation

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Storage

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Data & Analysis

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Cybersecurity

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Network Communication & Organization

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Networks & the Internet

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Troubleshooting

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Hardware & Software

Generate resource

Devices

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Computing Systems

Generate resource
11-12.AP.A.01

Critically examine and trace classic algorithms (e.g., selection sort, insertion sort, binary search, linear search).

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11-12.AP.A.02

Implement an artificial intelligence algorithm to interact with a human or solve a problem.

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11-12.AP.A.03

Describe how artificial intelligence algorithms drive many software and physical systems (e.g., autonomous robots, computer vision, pattern recognition, text analysis).

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11-12.AP.A.04

Evaluate algorithms (e.g., sorting, searching) in terms of their efficiency and clarity.

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11-12.AP.C.01

Trace the execution of iteration (e.g., loops, recursion), illustrating output and changes in values of named variables.

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11-12.AP.M.01

Construct solutions to problems using student-created components (e.g., procedures, modules, objects).

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11-12.AP.M.02

Create programming solutions by reusing existing code (e.g., libraries, Application Programming Interface (APIs), code repositories).

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11-12.AP.M.03

Analyze a large-scale computational problem and identify generalizable patterns that can be applied to a solution.

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11-12.AP.PD.

Identify and compare features of various programming languages that make them useful for solving problems and developing systems.

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11-12.AP.PD.01

Use integrated development environments (IDEs) and collaborative tools and practices (code documentation) in a software project.

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11-12.AP.PD.02

Plan and develop programs using a development process (e.g., waterfall, iterative, spiral, rapid application development, agile).

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11-12.AP.PD.04

Design software using version control.

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11-12.AP.PD.05

Develop and use a series of test cases to verify that a program performs according to its design specifications.

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11-12.AP.PD.06

Explain security issues that might lead to compromised computer programs.

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11-12.AP.PD.07

Evaluate key qualities of a program through a process such as a code review.

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11-12.AP.V.01

Create problem solutions that utilize data structures (e.g., lists, arrays, ArrayLists).

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11-12.CS.D.01

Illustrate ways computing systems implement logic through hardware components.

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11-12.CS.HS.01

Describe and categorize roles of an operating system.

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11-12.CS.T.01

Describe how hardware components facilitate logic, input, output and storage in computing systems.

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11-12.DA.CVT.01

Generate data sets that use a variety of data collection tools and analysis techniques to support a claim and/or communicate information.

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11-12.DA.IM.01

Evaluate the ability of models and simulations to test and support the refinement of hypotheses.

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11-12.DA.S.01

Compare different bit representations of data types, such as characters, Booleans and numbers while recognizing when using each data type is appropriate.

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11-12.IC.C.01

Evaluate the impact of equity, access and influence on the distribution of computing resources in a global society.

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11-12.IC.SLE.01

Debate laws and regulations that impact the development and use of software.

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11-12.NI.C.01

Compare and refine ways in which software developers protect devices and information from unauthorized access.

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11-12.NI.C.02

Analyze cryptographic techniques to model the secure transmission of information.

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11-12.NI.NCO.01

Analyze the relationship between routers, switches, servers, topology and addressing.

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11-12.NI.NCO.02

Describe key protocols and underlying processes of internet-based services (e.g., http/https and Simple Mail Transfer Protocol (SMTP)/internet Message Access Protocol (IMAP), routing protocols).

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11-12.NI.NCO.03

Explain how the characteristics of the internet influence the systems developed on it.

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9-10.CS.T.01

Develop, communicate and apply systematic troubleshooting strategies for correction of errors in computing systems.

Generate resource
9-10.DA.CVT.01

Create data visualizations to help others better understand real-world phenomena.

Generate resource
9-10.IC.SLE.01

Explain the beneficial and harmful effects that intellectual property laws can have on innovation.

Generate resource
9-10.IC.SLE.02

Explain the privacy concerns related to the collection and analysis of information about individuals that may not be evident to users.

Generate resource
9-10.IC.SLE.05

Identify and explain the potential impacts and implications of emerging technologies on larger social economic and political structures with evidence from credible sources.

Generate resource

Cybersecurity

Develop documentation for a job search in cybersecurity.

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Demonstrate interpersonal skills.

Generate resource

Discuss ethical behaviors in the workplace.

Generate resource

Demonstrate communication skills.

Generate resource

Identify careers in the cybersecurity field

Generate resource

Demonstrate working as a team.

Generate resource

Employability Skills

Generate resource

Develop a career portfolio (i.e, FBLA electronic career portfolio).

Generate resource

Describe how transferable skills relate to a future career.

Generate resource

Research future trends in cybersecurity.

Generate resource

Explore how career interests align with cybersecurity careers.

Generate resource

Career Exploration

Generate resource

Career Skills*

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Physical Security

Generate resource

Networking

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Information Security

Generate resource

Security

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Policy & Legal Issues

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Ethics

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Online Safety

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Digital Citizenship

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Software

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Hardware

Generate resource

Communication & Networking

Generate resource

Computing Systems

Generate resource
3-5.SEC.CRYP

Discuss why and how we encrypt information and communication systems.

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6-8.SEC.CRYP

Discuss methods and the need for encrypting information when it is being exchanged, e.g., http vsز https.

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9-12.CS.APPS

Discuss how software that exists on and across various platforms can be used to monitor, collect, and analyze information from those platforms.

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9-12.CS.CC

Evaluate the risks and benefits of cloud computing.

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9-12.CS.COMM

Explain layers within the OSI networking model.

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9-12.CS.COMP

Create a diagram of a network utilizing appropriate network components.

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9-12.CS.HARD

Identify methods of mitigating risk associated with connecting devices.

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9-12.CS.IOT

Analyze the vulnerabilities of Internet of Things devices.

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9-12.CS.LOSS

Develop a plan for risk mitigation that implements redundancy.

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9-12.CS.OS

Create a plan for hardening an operating system.

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9-12.CS.PROG

Describe the role of scripting in cyber attacks and cyber defense.

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9-12.CS.PROT.1

Compare and contrast the ports and protocols used for different services available online.

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9-12.CS.PROT.2

Identify the risks associated with the different services available online.

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9-12.CS.SOFT

Compare the advantages and disadvantages of patching systems in real time.

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9-12.DC.AUP

Differentiate between the various agreements that protect individuals and organizations in their digital environments.

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9-12.DC.CYBL

Prepare a plan to raise awareness of the effects of cyberbullying.

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9-12.DC.ETH

Discuss the role that cyber ethics plays in current society.

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9-12.DC.FOOT

Examine the implications of both positive and negative digital footprints.

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9-12.DC.IP

Debate the importance of intellectual property laws.

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9-12.DC.LAW

Compare and contrast local, state, federal, and international cyber laws and regulations for individuals and businesses.

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9-12.DC.PPI.1

Explain the importance of social identity and the implications of online activity regarding private data, long-term career impacts, and the permanence of digital data.

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9-12.DC.PPI.2

Explain the individual risks of a data breach to an organization housing personal data.

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9-12.DC.THRT

Analyze the motives of threat actors.

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9-12.SEC.ACC

Compare and contrast the concepts presented by access control principles, access control modules, and the principle of least privilege access.

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9-12.SEC.AUTH

Evaluate authentication and authorization methods and the risks associated with failure.

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9-12.SEC.CIA

Explain various interactions between the CIA Triad and the three states of data

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9-12.SEC.COMP

Evaluate Defense in Depth strategies that can protect simple networks.

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9-12.SEC.CRYP

Analyze how modern advancements in computing have impacted encryption.

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9-12.SEC.CTRL

Justify the use of Defense in Depth and the need for physical access controls.

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9-12.SEC.DATA

Formulate a plan to apply security measures to protect data in all three states.

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9-12.SEC.INFO

Distinguish the different types of attacks that affect information security for individuals and organizations.

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9-12.SEC.NET

Analyze the different types of attacks that affect network security.

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9-12.SEC.PHYS

Analyze the different types of attacks that affect physical security.

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Desktop Publishing

1

Foundational Concepts

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1.1

Define terms related to graphic arts/desktop publishing

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1.2

Identify and apply tools and palettes

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1.3

Demonstrate sensitivity to bias (e.g., culture, gender, age)

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1.4

Manage electronic files (e.g., storage, naming files, retrieval)

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1.5

Identify careers/self-employment opportunities in graphic arts/desktop publishing

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1.6

Plan a preliminary layout for a publication using manual or digital tools

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1.7

Develop a work schedule to meet deadlines

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1.8

Prepare a budget for a graphic arts/desktop publishing project

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2

Design Concepts

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2.1

Plan the proper use of white space.

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2.2

Apply the proper use of color.

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2.3

Create an effective focal point (e.g., primary, secondary).

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2.4

Create appropriate headlines.

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2.5

Position captions.

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2.6

Apply design principles and elements (e.g., movement, balance, symmetry).

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2.7

Apply layering techniques in publications.

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2.8

Match the design to the appropriate audience.

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3

Typography Concepts

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3.1

Create a text frame

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3.10

Manipulate text features and formats (e.g., wordwrap, hyphenations, drop cap, color, gradient, text path)

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3.11

Apply tabs and indents in text frames

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3.12

Apply widow and orphan protection

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3.2

Compose text (e.g., headings, captions, body text)

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3.3

Import text files and other word processing documents into publications

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3.4

Access fonts (e.g., download, unzip, install)

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3.5

Apply font size guidelines

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3.6

Measure type (e.g., pixels, inches, points, ect.)

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3.7

Adjust typography attributes (e.g., bold, italic, underline, reverse)

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3.8

Apply character and word spacing (e.g., kerning, tracking and leading)

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3.9

Explain the usage of font types (e.g., serif, sans serif, decorative)

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4

Managing Images

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4.1

Use a  camera to acquire appropriate resolution images (e.g., portrait, landscape, moving objects)

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4.10

Select color scheme

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4.11

Select appropriate ink colors (e.g., Pantone, PMS)

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4.2

Use a scanner to digitize images with appropriate resolution for intended use

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4.3

Import files and images from various sources (e.g., software-specific library, Internet, ect.)

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4.4

Edit images (color, filter, tints, contrast, watermark, brightness)

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4.5

Apply image modes (e.g., convert RGB, CMYK, grayscale)

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4.6

Manipulate images (e.g., mask, resize, crop, scale, rotate, group/ungroup)

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4.7

Create original drawings in illustration software

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4.8

Determine appropriate image file formats (e.g., bmp, tiff, jpeg, gif, pict, eps)

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4.9

Apply appropriate resolution settings for intended use of an image

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5

Publication Layout

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5.1

Set appropriate page layout options (margins, columns, double-sided, facing pages, page numbering)

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5.2

Create master pages

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5.3

Create templates (e.g. labels, business cards, brochures, programs)

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5.4

Modify templates (e.g. labels, business cards, brochures, programs)

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5.5

Use editing tools (e.g., copy, cut, paste)

Generate resource
6

The Printing Process

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6.1

Describe the purpose and process of color separation.

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6.2

Use print preview or WYSIWYG layout before printing.

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6.3

Select an appropriate printer and printer attributes (e.g., duplexing, tray size, paper size).

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6.4

Perform color separation.

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6.5

Convert desktop publication to format for exporting/Web posting (e.g., PDF, HTML).

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7

Portfolio

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7.1

Create a resume highlighting graphic arts/desktop publishing and related skills.

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7.2

Select sample projects to show graphic arts/desktop publishing concepts mastered.

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7.3

Explain the reasons for selecting the sample projects in the portfolio.

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7.4

Arrange a selection of sample projects into a professional print or digital format.

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8

Foundations of Communication

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8.1

Demonstrate ability to listen/read and follow directions.

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8.2

Demonstrate proofreading and editing skills.

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8.3

Demonstrate appropriate use of grammar

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8.4

Demonstrate ability to format written communications to include numbers, and punctuation.

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8.5

Demonstrate ability to research and analyze information from various sources (i.e. written, digital) for use in written or oral presentation.

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9

Workplace Readiness Skills

Generate resource
9.1

Compare copyright and patent laws between educational and workplace settings (e.g., video, text, sound, pictures)

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9.2

Demonstrate ethical behavior when designing publications

Generate resource
9.3

Identify career/self-employment opportunities in graphic arts & desktop publishing fields

Generate resource
9.4

Exhibit leadership skills through a student organization (e.g., FBLA, DECA)

Generate resource
9.5

Interact with industry professionals (e.g., guest speakers, field trips, job shadowing)

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9.6

Use help tools (e.g., technical manual, on-line help, technical support)

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9.7

Demonstrate ability to function as a team member

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Digital Marketing

Evaluate long-term and short-term results of promotional efforts.

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Implement and monitor promotional activities to maximize return on promotional efforts.

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Plan marketing communications to maximize effectiveness and to minimize costs.

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Understand how a website presence can be used to promote business/product.

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Develop content for use in marketing communications to create interest in product/business/idea.

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Understand the use of direct marketing to attract attention and to build brand.

Generate resource

Acquire a foundational knowledge of digital marketing to understand its nature and scope.

Generate resource

Utilize career-advancement activities to enhance professional development in digital marketing.

Generate resource

Acquire information about the digital marketing industry to aid in making career choices.

Generate resource

Utilize information-technology tools to manage and perform marketing-communications responsibilities.

Generate resource

Collect marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.

Generate resource
IM

Marketing-Information Management

Generate resource
IM:430

Manage online brand and reputation

Generate resource
NF

Information Management

Generate resource
NF:208

Use analytics tracking tools for marketing communications

Generate resource
PD

Professional Development

Generate resource
PD:421

Discuss career opportunities in digital marketing

Generate resource
PD:422

Describe certifications available in digital marketing

Generate resource
PR

Promotion

Generate resource
PR:164

Explain the nature of online advertising (e.g., email, search, social media, display, mobile, etc.)

Generate resource
PR:299

Discuss the use of search-engine optimization tactics for digital marketing

Generate resource
PR:306

Evaluate digital marketing efforts

Generate resource
PR:333

Identify strategies for attracting targeted audience to website

Generate resource
PR:364

Explain the role of business websites in digital marketing

Generate resource
PR:365

Explain the use of social media for digital marketing

Generate resource
PR:373

Repurpose content for use in multiple platforms

Generate resource
PR:381

Implement digital marketing campaign

Generate resource
PR:382

Develop digital marketing campaign

Generate resource
PR:386

Quantify contribution of social media (metrics and goals, finding what is good, measuring and adjusting on fly, reporting and sharing insights)

Generate resource
PR:462

Discuss the nature of digital marketing

Generate resource
PR:463

Explain ethical considerations in digital marketing

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Entrepreneurship

Accounting and Finance

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Promotion

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Pricing

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Channel Management

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Product/Service Management

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Marketing Planning

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Establishing a Business

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Planning a Business

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Identifying a Business Idea

Generate resource

Fundamentals of Entrepreneurship

Generate resource
1

Business Concepts

Generate resource
1.1

Describe the roles of business in society, types of businesses, and their activities.

Generate resource
1.10

Economics

Generate resource
1.11

Describe the nature of economics and economic activities

Generate resource
1.12

Distinguish between economic goods and services

Generate resource
1.13

Evaluate the effect of scarcity

Generate resource
1.14

Analyze the pros and cons of opportunity costs

Generate resource
1.15

Identify forms of economic utility

Generate resource
1.16

Evaluate the concept of price based on supply and demand

Generate resource
1.2

Explain the need for business operations and procedures.

Generate resource
1.3

Analyze issues and trends in business

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1.4

Investigate crucial elements of a quality culture/continuous quality improvement

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1.5

Summarize the concept of management

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1.6

Evaluate the relationship and impact between government and businesses

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1.7

Describe types of market structures

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1.8

Explain the concepts of private enterprise and competition

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1.9

Analyze the impact of small business/entrepreneurship on market economies

Generate resource
10

Management

Generate resource
10.1

Evaluate and identify management/ leadership styles.

Generate resource
10.2

Develop a shared vision (e.g., create a mission/vision statement, persuade others)

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10.3

Utilize effective leadership skills (e.g., problem solving, organizing work, creativity, time management, team building, delegating, handle employee complaints/grievances, recognize/reward employees, soft skills, set personal goals).

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10.4

Utilize principles of human resource management (e.g., determine hiring needs, recruit, interview, and hire new employees, screen job applications/resumes, negotiate compensation plans, dismiss/fire employee, orient new employee, develop job descriptions, conduct exit interviews, explain the rights or workers)

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10.5

Evaluate and develop an organizational structure/chart

Generate resource
10.6

Evaluate organizational cultures (including employee morale and cultural sensitivity).

Generate resource
2

Economics

Generate resource
2.1

Describe the nature of economics and economic activities

Generate resource
2.2

Distinguish between economic goods and services

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2.3

Evaluate the effect of scarcity

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2.4

Analyze the pros and cons of opportunity costs

Generate resource
2.5

Identify forms of economic utility

Generate resource
2.6

Evaluate the concept of price based on supply and demand

Generate resource
3

Communication Skills

Generate resource
3.1

Analyze the nature of effective communications

Generate resource
3.2

Demonstrate effective listening skills including empathy for others

Generate resource
3.3

Analyze the nature of effective verbal communication

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3.4

Design and deliver l presentations

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3.5

Analyze the nature of stress management

Generate resource
3.6

Demonstrate use of professional written communication including proper grammar and vocabulary

Generate resource
3.7

Identify types of staff communication (e.g., staff meetings, emails, one-on-one, water cooler)

Generate resource
3.8

Provide verbal directions for completing tasks

Generate resource
3.9

Discuss networking techniques (e.g., person to person, social media, community)

Generate resource
4

Entrepreneurship Skills

Generate resource
4.1

Determine feasibility of ideas

Generate resource
4.2

Compare and contrast entrepreneurial planning considerations and tools

Generate resource
4.3

Assess start-up requirements and risks

Generate resource
4.4

Discover external resources useful to entrepreneurs during concept development

Generate resource
4.5

Complete and discuss a personality assessment to determine entrepreneurial traits

Generate resource
4.6

Assess global trends and opportunities

Generate resource
4.7

Analyze the effects of culture in entrepreneurship

Generate resource
5

Ethics, Legal Intellectual Property, & Risk Management

Generate resource
5.1

Analyze the need for and impact of ethical business practices

Generate resource
5.2

Identify the types of business risk and the factors affecting those risks

Generate resource
5.3

Identify and discuss controls to prevent embezzlement/theft

Generate resource
5.4

Analyze strategies to protect computer (digital) data

Generate resource
5.5

Research legal issues affecting businesses

Generate resource
5.6

Compare and contrast methods of protecting intellectual property rights

Generate resource
5.7

Identify types of business ownership and their legal requirements

Generate resource
5.8

Research legal documents for business operations

Generate resource
6

Market Research

Generate resource
6.1

Conduct an environmental scan (i.e., SWOT) to obtain marketing information

Generate resource
6.2

Identify methods to develop a product/service idea (e.g., brainstorming, reverse brainstorming).

Generate resource
6.3

Create product name and brand/image

Generate resource
6.4

Determine unique selling proposition and added value

Generate resource
6.5

Develop strategies to position product/service

Generate resource
6.6

Research initial feasibility of product/service ideas

Generate resource
6.7

Conduct focus group or survey for feasibility of product/service ideas

Generate resource
6.8

Evaluate the research data

Generate resource
7

Financial Statements

Generate resource
7.1

Examine sources of financial assistance (internal and external)

Generate resource
7.2

Evaluate the purposes and importance of obtaining business credit/business loans

Generate resource
7.3

Develop a budget

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7.4

Prepare estimated/projected income statement

Generate resource
7.5

Prepare and determine cash-flow

Generate resource
7.6

Prepare estimated/projected balance sheet

Generate resource
7.7

Interpret financial statements

Generate resource
8

Marketing Management Promotion

Generate resource
8.1

Conduct SWOT analysis

Generate resource
8.2

Develop marketing plan

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8.3

Describe the elements of the promotional mix

Generate resource
8.4

Calculate advertising media cost (select advertising media and prepare promotional budget)

Generate resource
8.5

Develop promotional plan including digital media

Generate resource
8.6

Develop a public relations strategy (publicity, public service announcement, news release, etc.)

Generate resource
9

Production/Operational Management

Generate resource
9.1

Evaluate the role of management in the achievement of quality

Generate resource
9.10

Develop order-fulfillment processes

Generate resource
9.2

Explain the factors of production

Generate resource
9.3

Develop business systems and procedures (e.g., employee handbook sections, policies and procedures, buying/purchasing policies)

Generate resource
9.4

Analyze quality improvement techniques

Generate resource
9.5

Evaluate productivity of resources (e.g., sustainability, environmental)

Generate resource
9.6

Determine the credibility of buyers and vendors

Generate resource
9.7

Develop a schedule for staff

Generate resource
9.8

Evaluate distribution channels and logistics

Generate resource
9.9

Create an inventory of products/supplies (e.g., shipping/receiving, damaged goods, reorder points)

Generate resource
BL:003

Explain types of business ownership

Generate resource
BL:006

Select form of business ownership

Generate resource
CM:003

Explain the nature of channels of distribution

Generate resource
CM:010

Select channels of distribution

Generate resource
EC:070

Explain the role of business in society

Generate resource
EC:138

Describe types of business models

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EN:001

Explain the need for entrepreneurial discovery

Generate resource
EN:002

Discuss entrepreneurial discovery processes

Generate resource
EN:003

Assess global trends and opportunities for business ventures

Generate resource
EN:004

Determine opportunities for venture creation

Generate resource
EN:005

Assess opportunities for venture creation

Generate resource
EN:006

Generate venture ideas

Generate resource
EN:007

Describe entrepreneurial planning considerations

Generate resource
EN:008

Explain tools used by entrepreneurs for venture planning

Generate resource
EN:009

Assess start-up requirements

Generate resource
EN:010

Assess risks associated with venture

Generate resource
EN:011

Describe external resources useful to entrepreneurs during concept development

Generate resource
EN:012

Assess the need to use external resources for concept development

Generate resource
EN:013

Select strategies to protect intellectual property

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EN:014

Use components of business plan to define venture idea

Generate resource
EN:021

Assess the costs/benefits associated with resources

Generate resource
EN:038

Determine feasibility of venture ideas

Generate resource
EN:039

Describe the nature of entrepreneurship

Generate resource
EN:040

Explain the role requirements of entrepreneurs and owners

Generate resource
EN:044

Describe the use of business ethics in entrepreneurship

Generate resource
FI:085

Explain the concept of accounting

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FI:091

Describe the nature of cash flow statements

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FI:093

Explain the nature of balance sheets

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FI:094

Describe the nature of income statements

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FI:106

Describe the nature of budgets

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FI:354

Explain the role of finance in business

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FI:579

Describe the need for financial information

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MP:001

Explain the concept of marketing strategies

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MP:003

Explain the concept of market and market identification

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MP:004

Identify market segments

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MP:005

Select target market

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MP:006

Explain the nature of marketing planning

Generate resource
MP:007

Explain the nature of marketing plans

Generate resource
MP:008

Explain the role of situation analysis in the marketing planning process

Generate resource
MP:009

Conduct market analysis (market size, area, potential, etc.)

Generate resource
MP:010

Conduct SWOT analysis for use in the marketing planning process

Generate resource
MP:012

Conduct competitive analysis

Generate resource
MP:013

Explain the nature of sales forecasts

Generate resource
MP:014

Forecast sales for marketing plan

Generate resource
MP:031

Develop customer profile

Generate resource
OP:024

Explain the nature of overhead/operating costs

Generate resource
OP:443

Explain the concept of supply chain

Generate resource
PD:066

Explain career opportunities in entrepreneurship

Generate resource
PI:002

Explain factors affecting pricing decisions

Generate resource
PI:006

Calculate break-even point

Generate resource
PI:007

Set prices

Generate resource
PI:019

Determine cost of product (breakeven, ROI, markup)

Generate resource
PM:003

Explain the concept of product mix

Generate resource
PM:006

Plan product mix

Generate resource
PM:208

Develop strategies to position corporate brands

Generate resource
PM:228

Develop positioning concept for a new product idea

Generate resource
PR:002

Explain the types of promotion (i.e., institutional, product)

Generate resource
PR:003

Identify the elements of the promotional mix

Generate resource
PR:097

Develop promotional plan for a business

Generate resource
SM:008

Develop company goals/objectives

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SM:009

Define business mission

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Fashion Merchandising

Selling Fashion

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Features and Benefits of Fashion Merchandise

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Visual Merchandising and Display

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Inventory Management

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Merchandise Planning

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Fashion and Design

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Fashion Merchandising and Marketing

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Fashion Industry Basics

Generate resource
IM:006

Identify fashion trends

Generate resource
IM:298

Analyze competitors' offerings

Generate resource
IM:300

Analyze information from suppliers

Generate resource
IM:396

Scan marketplace to identify factors that could influence merchandising decisions

Generate resource
MK:000

Describe the nature of apparel and accessories marketing

Generate resource
MK:001

Explain marketing and its importance in a global economy

Generate resource
MK:002

Describe marketing functions and related activities

Generate resource
MK:020

Explain the importance of merchandising to retailers

Generate resource
MP:001

Explain the concept of marketing strategies

Generate resource
OP:194

Prepare cash drawers/banks

Generate resource
OP:195

Open/Close register/terminal

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OP:384

Explain the receiving process

Generate resource
OP:385

Explain stock-handling techniques used in receiving deliveries

Generate resource
OP:386

Process incoming merchandise

Generate resource
OP:407

Maintain inventory levels

Generate resource
PD:040

Discuss career opportunities in apparel and accessories marketing

Generate resource
PD:102

Explain the apparel segment of the fashion industry

Generate resource
PD:134

Explain career opportunities in merchandising

Generate resource
PM:001

Explain the nature and scope of the product/service management function

Generate resource
PM:003

Explain the concept of product mix

Generate resource
PM:044

Describe theories of the origin of fashion products

Generate resource
PM:045

Describe the influence of historical events on fashion products

Generate resource
PM:047

Explain the components of fashion (style, color, and functionality)

Generate resource
PM:048

Explain the elements and principles of line and design in fashion

Generate resource
PM:049

Describe the principles of color in fashion

Generate resource
PM:052

Identify fashion market centers

Generate resource
PM:060

Explain the role of fashion designers

Generate resource
PM:254

Plan merchandise assortment (e.g., styling, sizes, quantities, colors)

Generate resource
PR:023

Explain the use of visual merchandising in retailing

Generate resource
PR:026

Explain types of display arrangements

Generate resource
PR:052

Maintain displays

Generate resource
PR:054

Dismantle/Store displays/display fixtures/forms

Generate resource
PR:302

Distinguish between visual merchandising and display

Generate resource
SE:004

Analyze customers (apparel and accessories)

Generate resource
SE:017

Explain the nature and scope of the selling function

Generate resource
SE:048

Explain the selling process

Generate resource
SE:051

Explain fashion-brand images

Generate resource
SE:062

Acquire product information for use in selling

Generate resource
SE:076

Explain the role of customer service as a component of selling relationships

Generate resource
SE:109

Analyze product information to identify product features and benefits

Generate resource
SE:110

Establish relationship with customer/client

Generate resource
SE:111

Determine customer/client needs

Generate resource
SE:114

Recommend specific product

Generate resource
SE:121

Use characteristics of fibers, yarns, fabrics, and materials to identify benefits

Generate resource
SE:122

Use garment construction methods to identify benefits

Generate resource
SE:123

Determine customer benefits of model characteristics of men's apparel

Generate resource
SE:124

Determine customer benefits of silhouette characteristics of women's apparel

Generate resource
SE:125

Use characteristics of men's accessories to identify benefits

Generate resource
SE:126

Use characteristics of women's foundations/lingerie to identify benefits

Generate resource
SE:127

Use characteristics of swimwear to identify benefits

Generate resource
SE:128

Use characteristics of outerwear to identify benefits

Generate resource
SE:129

Use characteristics of shoes/footwear to identify benefits

Generate resource
SE:135

Determine size and fit of children's apparel

Generate resource
SE:136

Determine size and fit of women's apparel

Generate resource
SE:137

Determine size and fit of men's apparel

Generate resource
SE:138

Determine size and fit of shoes

Generate resource
SE:139

Use style characteristics to sell men's apparel

Generate resource
SE:140

Use style characteristics to sell women's apparel

Generate resource
SE:329

Process sales transactions (e.g., cash, credit, check)

Generate resource
SE:355

Use characteristics of women's accessories to identify benefits

Generate resource
SE:874

Convert customer/client objections into selling points

Generate resource
SE:875

Demonstrate suggestion selling

Generate resource
SE:895

Close the sale

Generate resource

Fundamentals of Marketing (Marketing I)

The Business Environment

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Economics

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Marketing-Information Management

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Sales and Customer Service

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Promotion

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Pricing

Generate resource

Channel Management

Generate resource

Product/Service Management

Generate resource

Marketing Planning

Generate resource

Introduction to Marketing

Generate resource
BL:003

Explain types of business ownership

Generate resource
CM:001

Explain the nature and scope of channel management

Generate resource
CM:003

Explain the nature of channels of distribution

Generate resource
CO:031

Write persuasive messages

Generate resource
CO:094

Prepare simple written reports

Generate resource
CR:001

Identify company's brand promise

Generate resource
CR:002

Determine ways of reinforcing the company's image through employee performance

Generate resource
CR:003

Explain the nature of positive customer relations

Generate resource
CR:004

Demonstrate a customer service mindset

Generate resource
CR:005

Reinforce service orientation through communication

Generate resource
CR:006

Respond to customer inquiries

Generate resource
CR:007

Interpret business policies to customers/clients

Generate resource
CR:009

Handle difficult customers

Generate resource
CR:010

Handle customer/client complaints

Generate resource
CR:019

Adapt communication to the cultural and social differences among clients

Generate resource
CR:029

Develop rapport with customers

Generate resource
EC:001

Describe the concepts of economics and economic activities

Generate resource
EC:002

Distinguish between economic goods and services

Generate resource
EC:003

Explain the concept of economic resources

Generate resource
EC:004

Determine economic utilities created by business activities

Generate resource
EC:005

Explain the principles of supply and demand

Generate resource
EC:006

Describe the functions of prices in markets

Generate resource
EC:007

Explain the types of economic systems

Generate resource
EC:008

Determine the relationship between government and business

Generate resource
EC:009

Explain the concept of private enterprise

Generate resource
EC:010

Identify factors affecting a business's profit

Generate resource
EC:011

Determine factors affecting business risk

Generate resource
EC:012

Explain the concept of competition

Generate resource
EC:013

Explain the concept of productivity

Generate resource
EC:065

Identify the impact of small business/entrepreneurship on market economies

Generate resource
EC:070

Explain the role of business in society

Generate resource
EC:071

Describe types of business activities

Generate resource
IM:001

Explain the nature and scope of the marketing-information management function

Generate resource
IM:010

Explain the nature of marketing research

Generate resource
IM:012

Describe the need for marketing data

Generate resource
IM:184

Identify data monitored for marketing decision making

Generate resource
MK:001

Explain marketing and its importance in a global economy

Generate resource
MK:002

Describe marketing functions and related activities

Generate resource
MP:001

Explain the concept of marketing strategies

Generate resource
MP:003

Explain the concept of market and market identification

Generate resource
MP:006

Explain the nature of marketing planning

Generate resource
NF:013

Describe current business trends

Generate resource
NF:015

Conduct an environmental scan to obtain business information

Generate resource
NF:077

Assess information needs

Generate resource
NF:078

Obtain needed information efficiently

Generate resource
NF:079

Evaluate quality and source of information

Generate resource
NF:080

Apply information to accomplish a task

Generate resource
PD:024

Explain employment opportunities in marketing

Generate resource
PI:001

Explain the nature and scope of the pricing function

Generate resource
PI:002

Explain factors affecting pricing decisions

Generate resource
PM:001

Explain the nature and scope of the product/service management function

Generate resource
PM:019

Describe the uses of grades and standards in marketing

Generate resource
PM:020

Explain warranties and guarantees

Generate resource
PM:024

Identify the impact of product life cycles on marketing decisions

Generate resource
PR:001

Explain the role of promotion as a marketing function

Generate resource
PR:002

Explain the types of promotion (i.e., institutional, product)

Generate resource
PR:003

Identify the elements of the promotional mix

Generate resource
PR:007

Explain types of advertising media

Generate resource
SE:017

Explain the nature and scope of the selling function

Generate resource
SE:048

Explain the selling process

Generate resource
SE:062

Acquire product information for use in selling

Generate resource
SE:076

Explain the role of customer service as a component of selling relationships

Generate resource
SE:932

Explain company selling policies

Generate resource

Hospitality Management

Collect payment from customer to complete customer transaction.

Generate resource

Implement support activities to facilitate the selling process.

Generate resource

Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

Generate resource

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

Generate resource

Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

Generate resource

Acquire a foundational knowledge of selling to understand its nature and scope.

Generate resource

Acquire a foundational knowledge of promotion to understand its nature and scope.

Generate resource

Position products/services to acquire desired business image.

Generate resource

Position company to acquire desired business image.

Generate resource

Employ product-mix strategies to meet customer expectations.

Generate resource

Apply quality assurances to enhance product/service offerings.

Generate resource

Acquire a foundational knowledge of product/service management to understand its nature and scope.

Generate resource

Develop a foundational knowledge of pricing to understand its role.

Generate resource

Acquire information about hospitality and tourism to aid in making career choices.

Generate resource

Acquire industry knowledge to aid in making career choices.

Generate resource

Acquire foundational knowledge of distribution to understand its role and function.

Generate resource

Implement security policies/procedures to minimize chance for loss.

Generate resource

Implement safety procedures to minimize loss.

Generate resource

Collect secondary business data to ensure accuracy and adequacy of information for hospitality and tourism decision-making.

Generate resource

Acquire information to guide business decision-making.

Generate resource

Utilize information-technology tools to manage and perform work responsibilities.

Generate resource

Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

Generate resource

Develop personal traits to foster career advancement.

Generate resource

Reinforce company's image to exhibit the company's brand promise.

Generate resource

Resolve conflicts with/for customers to encourage repeat business.

Generate resource

Foster positive relationships with customers to enhance sales.

Generate resource

Acquire knowledge of commerce laws and regulations to continue business operations.

Generate resource
BL

Business Law

Generate resource
BL:065

Explain the nature of regulations affecting the hospitality and tourism industry

Generate resource
CR

Customer Relations

Generate resource
CR:021

Process customer/guest orders

Generate resource
CR:038

Identify strategies to manage customer experience during peaks in demand

Generate resource
CR:039

Maintain service standards during peaks in demand

Generate resource
CR:043

Describe customer-service challenges in the hospitality and tourism industry

Generate resource
CR:044

Resolve hospitality and tourism related conflicts for customers

Generate resource
CR:045

Explain the nature of guest recovery

Generate resource
CR:049

Explain the nature of customer service in the hospitality and tourism industry

Generate resource
CR:051

Identify factors affecting customer-service practices in hospitality and tourism

Generate resource
CR:052

Identify factors associated with positive customer experiences

Generate resource
CR:053

Anticipate unspoken customer needs

Generate resource
CR:054

Accommodate special needs/specific requests of customers

Generate resource
CR:055

Deliver positive moments of truth

Generate resource
CR:067

Explain the importance of meeting and exceeding customer/guest expectations

Generate resource
EI

Emotional Intelligence

Generate resource
EI:090

Describe personal traits important to success in hospitality and tourism

Generate resource
MP

Market Planning

Generate resource
MP:003

Explain the concept of market and market identification

Generate resource
MP:035

Identify ways to segment hospitality and tourism markets

Generate resource
NF

Information Management

Generate resource
NF:048

Describe current issues and trends in the hospitality and tourism industry

Generate resource
NF:060

Explain ways that technology impacts the hospitality and tourism industry

Generate resource
NF:279

Explain the need for hospitality and tourism business information

Generate resource
NF:284

Obtain business information from customer databases

Generate resource
OP

Operations

Generate resource
OP:115

Explain security considerations in the hospitality and tourism industry

Generate resource
OP:119

Handle emergency situations in hospitality and tourism

Generate resource
OP:522

Explain the nature and scope of distribution

Generate resource
OP:523

Explain the relationship between customer service and distribution

Generate resource
OP:529

Explain the concept of place (distribution) in the hospitality and tourism industry

Generate resource
OP:653

Identify credit card fraud prevention methods

Generate resource
OP:654

Explain the nature of identity theft controls

Generate resource
OP:657

Provide first-aid

Generate resource
PD

Professional Development

Generate resource
PD:105

Describe the development of the hospitality and tourism industry

Generate resource
PD:111

Describe the nature of the hospitality and tourism industry

Generate resource
PD:272

Explain career opportunities in hospitality and tourism

Generate resource
PD:398

Explain the roles and responsibilities of hospitality and tourism organizations

Generate resource
PI

Pricing

Generate resource
PI:001

Explain the nature and scope of the pricing function

Generate resource
PI:029

Explain the concept of price in the hospitality and tourism industry

Generate resource
PM

Product/Service Management

Generate resource
PM:001

Explain the nature and scope of the product/service management function

Generate resource
PM:003

Explain the concept of product mix

Generate resource
PM:021

Explain the nature of product/service branding

Generate resource
PM:041

Describe the nature of product bundling

Generate resource
PM:081

Explain the concept of product in the hospitality and tourism industry

Generate resource
PM:095

Describe services offered by the hospitality and tourism industry

Generate resource
PM:206

Explain the nature of corporate branding

Generate resource
PM:214

Communicate core values of product/service

Generate resource
PM:314

Explain guarantees in hospitality and tourism

Generate resource
PM:317

Describe the role of customer voice in hospitality and tourism branding

Generate resource
PR

Promotion

Generate resource
PR:001

Explain the role of promotion as a marketing function

Generate resource
PR:002

Explain the types of promotion (i.e., institutional, product)

Generate resource
PR:003

Identify the elements of the promotional mix

Generate resource
PR:082

Explain promotional methods used by the hospitality and tourism industry

Generate resource
PR:121

Describe the concept of promotion in the hospitality and tourism industry

Generate resource
SE

Selling

Generate resource
SE:017

Explain the nature and scope of the selling function

Generate resource
SE:048

Explain the selling process

Generate resource
SE:062

Acquire product information for use in selling

Generate resource
SE:076

Explain the role of customer service as a component of selling relationships

Generate resource
SE:149

Process complimentary offers and coupons/discounts

Generate resource
SE:220

Explain factors that motivate people to choose a hospitality and tourism site

Generate resource
SE:221

Recommend hospitality and tourism services

Generate resource
SE:329

Process sales transactions (e.g., cash, credit, check)

Generate resource
SE:477

Process telephone orders in hospitality and tourism

Generate resource
SE:478

Process special orders in hospitality and tourism

Generate resource
SE:479

Sell gift certificates in hospitality and tourism

Generate resource
SE:499

Establish relationship with hospitality and tourism customer/guest

Generate resource
SE:500

Determine hospitality and tourism customer/guest needs

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SE:932

Explain company selling policies

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Introduction to Business

1

Consumer Decisions

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1.1

Describe the stages of wise and unwise buying practices and the process.

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1.2

Classify and examine consumer resources for the collection of information for making buying decisions

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1.3

Explain the government’s role in consumer affairs (e.g., Federal Reserve, FDIC, State Attorney General’s Office)

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1.4

Compare and contrast the components of a guarantee, warranty, and consumer contract.

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1.5

Differentiate rights and responsibilities of consumers (e.g., following manufacturer’s directions, claims process for defective merchandise)

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2

Economic Awareness

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2.1

Distinguish between goods and services

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2.10

Describe the major elements of the U.S. Economy

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2.2

Examine goods and services as related to the economic problem.

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2.3

Compare and contrast economic systems and their resources.

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2.4

Evaluate the relationship between supply, demand, and price.

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2.5

Interpret the effects of inflation and deflation

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2.6

Describe the four phases of the business cycle

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2.7

Analyze economic indicators (e.g., CPI, unemployment, GNP, GOP)

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2.8

Distinguish the different roles  in the economy (e.g., consumers, producers, government).

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2.9

Explain economic interdependence (e.g., importing, exporting)

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3

Global Economic Awareness

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3.1

Describe the influence of international trade on business

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3.2

Explain marketing and its importance on a global economy

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3.3

Describe ethical standards, social and cultural differences of various cultures

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3.4

Assess the impact of the global economy on consumers

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3.5

Discuss the impact of globalization on business

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3.6

Compare and contrast the US dollar to other currencies.

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4

Entrepreneurship

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4.1

Identify the characteristics of an entrepreneur.

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4.2

Compare one’s individual characteristics to those of an entrepreneur

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4.3

Compare and contrast the rewards and risks of owning a business

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4.4

Identify the process of starting a business by utilizing  a business plan (e.g., description of company, description of service/product, etc)

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5

Business Operations

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5.1

Explain organizational design of businesses (e.g., business ownership, types of businesses, etc.)

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5.10

Describe different management styles (e.g., coaching, directive)

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5.2

Explain the relationship between the essential business functions (e.g., management, marketing, etc)

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5.3

Evaluate ways technology impacts business.

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5.4

Demonstrate appropriate standards of  customer service

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5.5

Explain the functions of human resource management

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5.6

Explain forms of financial exchange (cash, credit, debit, EFT, etc.)

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5.7

Describe sources of income (sales, interest, rent, dividends, etc.)

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5.8

Explain the concept of marketing and advertising strategies

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5.9

Describe the functions of a manager in a business environment (e.g., organize, plan, direct)

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6

Communication and Interpersonal Skills

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6.1

Follow and give verbal and written instructions

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6.10

Demonstrate effective oral presentation skills

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6.2

Employ good listening skills and demonstrate nonverbal communication techniques

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6.3

Demonstrate Netiquette

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6.4

Explain how diversity impacts the workplace

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6.5

Demonstrate use of non-bias language as a communication tool.

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6.6

Assess appropriate workplace behaviors (e.g., awareness of issues relating to harassment, business etiquette)

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6.7

Identify and apply the decision-making process to a given situation

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6.8

Examine unethical conduct and potential consequences

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6.9

Differentiate between ethical and legal concepts

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7

Employability Skills

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7.1

Explain why employment is important

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7.2

Assess individual interests and aptitudes

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7.3

Relate individual skills and interests to careers

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7.4

Develop short-term, intermediate and long-term career goals

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7.5

Complete a job application and other employment documents (Resume, cover letter, W-4, I-9, etc)

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7.6

Demonstrate interviewing skills

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7.7

Describe and demonstrate appropriate ways to terminate employment

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8

Research Skills

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8.1

Identify different types of written and digital resources (e.g., websites, blogs, videos, magazines, surveys, journals, personal interviews, podcasts)

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8.2

Evaluate the credibility of resources

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8.3

Demonstrate effective research of a given topic

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8.4

Demonstrate citation of primary and secondary resources

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8.5

Differentiate between paraphrasing and plagiarizing

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Leadership in the Workplace

Implement job-seeking skills to obtain employment.

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Participate in career planning to enhance job-success potential.

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Utilize critical-thinking skills to determine best options/outcomes.

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Understand and follow company rules and regulations to maintain employment.

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Acquire self-development skills to enhance relationships and improve efficiency in the work environment.

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Utilize project management skills to improve workflow and minimize costs.

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Implement security policies/procedures to minimize chance for loss.

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Implement safety procedures to minimize loss.

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Adhere to health and safety regulations to support a safe work environment.

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Manage internal and external business relationships to foster positive interactions.

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Employ leadership skills to achieve workplace objectives.

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Implement teamwork techniques to accomplish goals.

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Manage stressful situations to minimize potential negative impact.

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Use communication skills to foster open, honest communications.

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Identify with others' feelings, needs, and concerns to enhance interpersonal relations.

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Exhibit techniques to manage emotional reactions to people and situations.

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Apply ethics to demonstrate trustworthiness.

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Develop personal traits to foster career advancement.

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Foster self-understanding to recognize the impact of personal feelings on others.

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Apply verbal skills to obtain and convey information.

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Apply active listening skills to demonstrate understanding of what is being said.

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Read to acquire meaning from written material and to apply the information to a task.

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Acquire foundational knowledge of business laws and regulations to understand their nature and scope.

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BL

Business Law

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BL:163

Comply with the spirit and intent of laws and regulations

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CO

Communication Skills

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CO:017

Demonstrate active listening skills

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CO:054

Identify sources that provide relevant, valid written material

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CO:055

Extract relevant information from written materials

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CO:056

Apply written directions to achieve tasks

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CO:058

Ask relevant questions

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CO:059

Interpret others' nonverbal cues

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CO:060

Provide legitimate responses to inquiries

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CO:119

Follow oral directions

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CO:147

Explain the nature of effective verbal communications

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EI

Emotional Intelligence

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EI:001

Describe the nature of emotional intelligence

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EI:002

Assess personal strengths and weaknesses

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EI:003

Explain the use of feedback for personal growth

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EI:004

Demonstrate ethical work habits

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EI:005

Lead change

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EI:006

Demonstrate adaptability

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EI:007

Explain the nature of effective communications

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EI:008

Use appropriate assertiveness

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EI:009

Explain the concept of leadership

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EI:015

Use conflict-resolution skills

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EI:016

Explain the concept of self-esteem

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EI:017

Recognize and overcome personal biases and stereotypes

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EI:018

Identify desirable personality traits important to business

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EI:019

Exhibit a positive attitude

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EI:020

Demonstrate interest and enthusiasm

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EI:021

Demonstrate responsible behavior

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EI:022

Demonstrate honesty and integrity

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EI:023

Exhibit self-confidence

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EI:024

Demonstrate initiative

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EI:025

Demonstrate self-control

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EI:026

Adjust to change

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EI:027

Develop an achievement orientation

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EI:029

Respect the privacy of others

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EI:030

Show empathy for others

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EI:033

Exhibit cultural sensitivity

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EI:036

Treat others with dignity and respect

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EI:037

Foster positive working relationships

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EI:041

Coach others

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EI:045

Participate as a team member

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EI:060

Enlist others in working toward a shared vision

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EI:063

Determine personal vision

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EI:075

Take responsibility for decisions and actions

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EI:077

Manage commitments in a timely manner

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EI:091

Assess risks of personal decisions

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EI:092

Develop tolerance for ambiguity

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EI:123

Describe the nature of ethics

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EI:124

Explain reasons for ethical dilemmas

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EI:125

Recognize and respond to ethical dilemmas

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EI:126

Assess personal behavior and values

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EI:127

Demonstrate fairness

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EI:128

Build trust in relationships

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EI:131

Explain the nature of ethical leadership

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EI:132

Model ethical behavior

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EI:133

Inspire others

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EI:134

Challenge the status quo

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EI:136

Consider conflicting viewpoints

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OP

Operations

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OP:004

Describe health and safety regulations in business

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OP:005

Report noncompliance with business health and safety regulations

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OP:006

Follow instructions for use of equipment, tools, and machinery

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OP:007

Follow safety precautions

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OP:008

Maintain a safe work environment

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OP:009

Explain procedures for handling accidents

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OP:010

Handle and report emergency situations

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OP:013

Explain routine security precautions

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OP:152

Follow established security procedures/policies

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OP:519

Plan project

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OP:520

Monitor projects and take corrective actions

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OP:521

Evaluate project success

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PD

Professional Development

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PD:002

Maintain appropriate personal appearance

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PD:009

Demonstrate systematic behavior

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PD:013

Assess personal interests and skills needed for success in business

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PD:017

Make decisions

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PD:018

Set personal goals

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PD:020

Analyze employer expectations in the business environment

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PD:021

Explain the rights of workers

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PD:022

Identify sources of career information

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PD:023

Identify tentative occupational interest

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PD:026

Utilize job-search strategies

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PD:027

Complete a job application

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PD:028

Interview for a job

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PD:029

Write a follow-up letter after job interviews

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PD:030

Write a letter of application

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PD:031

Prepare a résumé

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PD:077

Demonstrate problem-solving skills

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PD:250

Adhere to company protocols and policies

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PD:251

Follow rules of conduct

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PD:252

Follow chain of command

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Multimedia

1

Foundational Concepts

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1.1

Develop vocabulary related to multimedia

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1.2

Investigate the key principles in internet safety, security, and privacy

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1.3

Utilize hardware and software to manipulate various types of media (e.g., cameras, microphones, tablets, phones)

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1.4

Demonstrate organizational skills to plan multimedia products (e.g., storyboarding, outlining, scripting, task delegation)

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1.5

Apply design principles used in multimedia productions

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1.6

Create text using typography principles

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1.7

Evaluate and determine hardware and software required for multimedia use

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10

Workplace Readiness Skills

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10.1

Compare copyright and patent laws for multimedia between educational and workplace settings (e.g., video, text, sound, pictures)

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10.2

Demonstrate ethical behavior when designing multimedia applications

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10.3

Identify career/self-employment opportunities in multimedia production

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10.4

Exhibit leadership skills through a student organization (e.g., FBLA, DECA)

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10.5

Interact with industry professionals (e.g., guest speakers, field trips, job shadowing)

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10.6

Use help tools (e.g., technical manual, on-line help, technical support)

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10.7

Demonstrate mastery through work samples (e.g., portfolios, online portfolios, ect.)

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10.8

Demonstrate ability to function as a team member

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2

Foundations of Communication

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2.1

Demonstrate ability to listen/read and follow directions

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2.2

Demonstrate proofreading and spell check of written media

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2.3

Demonstrate appropriate use of grammar within multimedia projects

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2.4

Demonstrate ability to format written communications to include numbers and punctuation

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2.5

Demonstrate ability to research and analyze information from various sources (i.e. written, digital) for use in written or oral presentation

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3

Media Files

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3.1

Identify types of files used in multimedia applications (e.g., .gif, .jpg, .ai, .psd, .png, .avi, .wmv)

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3.2

Develop electronic file management systems (project folders, file naming, etc.)

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3.3

Upload and Download files from various sources (e.g., audio, images, video, animation)

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3.4

Convert files to various formats (e.g., .flv to .avi, .mov to .wmv, .psd to .jpg)

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3.5

Utilize file storage devices

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3.6

Manage electronic file storage/transfer (online, network, Bluetooth, etc.)

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4

Electronic Presentations

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4.1

Utilyze a variety of presentation software (e.g., Prezi,  PowerPoint , Apple Keynote, NXPowerlite, ect.)

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4.2

Identify components of effective electronic presentations

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4.3

Design linear and non-linear presentations (e.g., interactive game)

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4.4

Import files into a presentation (e.g., text, images, audio, video)

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4.5

Apply advanced editing techniques (e.g., build, effects, timing, animation, transitions)

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4.6

Export presentation to various formats (e.g., .ppt, .jpg, .html)

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4.7

Deliver a presentation using professional standards and techniques

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5

Managing Images

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5.1

Acquire and import images from a variety of sources (e.g., scanners, online, cameras, phones)

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5.2

Apply appropriate resolution settings for intended use of image

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5.3

Apply appropriate image mode for intended application (e.g., convert RGB, CMYK, grayscale)

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5.4

Compose images using layers and selections

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5.5

Edit images (e.g., color, filter, tint, contrast, brightness)

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5.6

Manipulate images (e.g., mask, resize, crop, scale, group/ungroup, zoom, pan)

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5.7

Create original artwork using illustrative software

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6

Audio

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6.1

Compare and contrast audio formats common size and quality (e.g., .mp3, mp4, .wav, .midi)

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6.2

Import and pull audio from a variety of sources (e.g., video, Internet, phone)

Generate resource
6.3

Create original audio (e.g., voice, instrument)

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6.4

Edit audio (e.g., layering, trimming, level adjustments)

Generate resource
6.5

Apply effects to audio (e.g., noise reduction, amplify, echo)

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6.6

Export audio files based on delivery method

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7

Video

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7.1

Develop pre-production documents (e.g., storyboard, shot list)

Generate resource
7.10

Apply codec (compression) appropriate for the media delivery

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7.11

Export video for a variety of media outlets (e.g., broadcast, web)

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7.2

Apply basic filming techniques (e.g., camera angles, camera movement, lighting, sound)

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7.3

Access, capture, and import a variety of file sources (e.g. audio, video, graphics)

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7.4

Arrange video clips, audio clips, titles and still images on timeline

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7.5

Manipulate clips (e.g., link/unlink, adjust transparency, set properties, trim, adjust speed/duration)

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7.6

Apply special effects, transitions, key frame/motion settings, animations, filters, and text

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7.7

Synchronize audio with video

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7.8

Apply advanced editing techniques (e.g., split screen format, chromakey)

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7.9

Evaluate sources for playing completed video (e.g., hardware, software, web applications)

Generate resource
8

Animation

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8.1

Create frame-by-frame animations

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8.2

Create reusable symbols (e.g., button, movie, graphic)

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8.3

Apply motion and shape tweens

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8.4

Modify bitmaps (trace bitmap, convert to symbol)

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8.5

Use layers and object modification techniques (e.g., transform, alpha transparency, filters)

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8.6

Add interactivity to animations with buttons, menus, and scripting

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8.7

Explore advanced animation techniques

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9

Emerging Technologies

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9.1

Utilize and create collaborative electronic tools (e.g., wikis, blogs, forums)

Generate resource
9.2

Utilize web-based technologies to publish media (e.g., screencasts, podcasts, vodcasts, iTunes, ect.)

Generate resource
9.3

Utilize 3D animation techniques

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9.4

Create games using various programs

Generate resource

Personal Finance (2017-)

I

Financial Decision Making: Choice is the central principle of financial decision making for individuals, businesses and government. People make many choices every day in markets where buyers and sellers interact. This interaction determines market prices and allocates scarce goods and services based on supply and demand. Every decision incurs an opportunity cost. Opportunity cost is the next-best alternative when a decision is made; it is what is given up.

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I.1

Unlimited Wants and Limited Resources

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I.1.A

Evaluate the role of choice in decision making.

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I.1.B

Apply a rational decision making process to satisfy wants.

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I.2

Choice and Decision Making

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I.2.A

Explain how today’s choices have future consequences.

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I.2.B

Explain the causal relationship between choice and opportunity cost.

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I.2.C

Analyze how choices can result in unintended consequences.

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II

Earning Income: For most people, income is determined by their work ethic, their education and the market value of their labor paid as wages and salaries. People can increase their income and job opportunities by performing well and choosing to acquire more education, skill building and work experience. The decision to undertake an activity that increases income or job opportunities is affected by the expected benefits and costs of such an activity. Income is also obtained from other sources such as interest, rents, capital gains, dividends and profits.

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II.1

Career Choices and Consequences

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II.1.A

Evaluate how career choices impact income and quality of life.

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II.1.B

Analyze the relationship between education, skill development and earning potential.

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II.1.C

Describe how wages and salaries are determined in labor markets.

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II.1.D

Analyze how changes in economic conditions and/or in labor markets can cause changes in a person’s income or employment status.

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II.1.E

Describe how entrepreneurs see problems as opportunities for creating new or innovative goods or services.

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II.2

Forms of Compensation

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II.2.A

Examine how workers are paid through wages, salaries and commissions.

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II.2.B

Analyze why benefits such as health insurance, paid vacation, retirement plan, family leave, tuition reimbursement and flexible scheduling are considered forms of compensation.

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II.2.C

Identify sources for earning income in addition to wages and salaries such as rent, interest, gifts, dividends, profits and capital gains.

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II.3

Taxes and Other Deductions

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II.3.A

Compare gross and net income.

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II.3.B

Explain the purpose of standard deductions such as income taxes, social security (FICA), Medicare, deductions for health care and retirement savings plans.

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II.3.C

Explain how taxes provide public goods and services.

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III

Buying Goods and Services: People cannot buy or make all the goods and services they want; as a result, people choose to buy some goods and services and not buy others. People can improve their economic well-being by making informed spending decisions, which entails collecting information, planning and budgeting.

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III.1

Creating a Budget

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III.1.A

Differentiate between income and expenses.

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III.1.B

Analyze spending habits to recognize current spending and saving trends.

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III.1.C

Create a budget that includes savings goals, emergency funds, fixed expenses and variable expenses.

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III.1.D

Explain how budgeting for charitable giving may have tax benefits.

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III.1.E

Prioritize expenses and payment due dates.

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III.2

Purchasing Items of High Value

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III.2.A

Conduct research on product options to plan future purchases such as phone, car, home or vacation.

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III.2.B

Evaluate product information for price, quality, service and features.

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III.2.C

Describe effective responses to deceptive or fraudulent sales practices.

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III.2.D

Identify payment methods.

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III.2.E

Analyze the costs and benefits of different payment options.

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III.3

Considering Alternative Goods and Services

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III.3.A

Evaluate substitutes when the price of goods or services exceeds your budget.

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III.3.B

Compare the features, durability and maintenance costs of goods.

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III.4

Selecting Financial Institution

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III.4.A

Compare the services, service fees and requirements of various financial institutions such as banks, savings and loans, credit unions and virtual banks.

Generate resource
III.4.B

Calculate an account balance by recording deposits, withdrawals and debit transactions.

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III.4.C

Analyze the costs and benefits of using or not using financial institutions and virtual exchanges.

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III.4.D

Explain the importance of FDIC, NCUA and other security regulations to protect one’s wealth in financial institutions.

Generate resource
IV

Saving: Saving is the part of income that people choose to set aside for future uses. People save for different reasons during the course of their lives. People make different choices about how they save and how much they save. Time, interest rates and inflation affect the value of savings.

Generate resource
IV.1

Reasons for Saving

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IV.1.A

Identify short, medium and long-term savings goals including saving for high value purchases, postsecondary education/training and retirement.

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IV.1.B

Develop a savings plan.

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IV.1.C

Explain the importance of a rainy day fund for unexpected expenses.

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IV.1.D

Compare retirement savings options.

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IV.2

Interest on Savings

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IV.2.A

Compare simple and compound interest.

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IV.2.B

Use the Rule of 72 to calculate how long it takes money to double.

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IV.2.C

Explain how the time value of money, i.e. money in hand today, is worth more than money promised in the future, influences financial decision-making.

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IV.3

Saving Instruments

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IV.3.A

Identify saving instruments such as certificates of deposit and savings accounts.

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IV.3.B

Compare the liquidity, interest payment or penalty of various savings instruments.

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V

Using Credit: Credit allows people to purchase goods and services they can use today and pay for those in the future. People choose among different credit options that have different costs. Lenders approve or deny applications for loans based on an evaluation of the borrower’s past credit history and expected ability to pay in the future. Higher-risk borrowers are charged higher interest rates; lower-risk borrowers are charged lower interest rates. The responsibility for debt belongs to the borrower.

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V.1

Facets of Credit

Generate resource
V.1.A

Analyze the difference between a credit and a debit account

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V.1.B

Compare sources of consumer credit such as credit cards, consumer loans, rent-to own, title and payday loans.

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V.1.C

Evaluate the options for financing higher education.

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V.1.D

Analyze various terms and conditions of credit cards and consumer loans.

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V.1.E

Explain the purpose, functions and costs of a mortgage.

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V.2

Interest on Credit

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V.2.A

Compare the cost of credit between financial institutions based on the Annual Percentage Rate (APR), initial fees charged and fees for late or missed payment.

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V.2.B

Calculate the total purchase price of a good or service including interest paid.

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V.2.C

Explain the relationship between risk and interest including credit worthiness and down payment.

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V.2.D

Differentiate between secured and unsecured loans.

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V.3

Credit Worthiness

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V.3.A

Evaluate factors that affect creditworthiness including paying on time and payment history.

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V.3.B

Explain the purpose and components of credit records and credit history as provided by credit bureaus.

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V.3.C

Identify ways to avoid and/or correct credit problems.

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V.3.D

Analyze why credit scores may be used by entities such as employers, landlords and insurance companies.

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V.3.E

Evaluate a credit report to verify accuracy.

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V.3.F

Explain the importance of annually verifying one’s credit report.

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V.3.G

Explain the value of consumer credit protection laws.

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V.3.H

Explain responsibilities associated with the use of credit.

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VI

Protecting and Insuring: People make choices to protect themselves from the financial risk such as lost income, assets, health or identity. They can choose to accept risk, reduce risk or share the risk with others. Insurance allows people to transfer risk by paying a fee now to avoid the possibility of a larger loss later. The price of insurance is influenced by an individual’s circumstances and behavior.

Generate resource
VI.1

Protecting Against Financial Risk by Insuring

Generate resource
VI.1.A

Analyze the personal financial risks that can occur when unexpected events damage health, home, property, wealth or future opportunities.

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VI.1.B

Explain how and why insurance companies create policies and determine premiums.

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VI.1.C

Analyze factors people use to choose insurance coverage.

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VI.1.D

Explain how personal behavior and risk impact insurance premiums.

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VI.1.E

Analyze health insurance options to provide funds in the event of illness and/or to pay for the cost of preventive care.

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VI.2

Protecting Personal Identity

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VI.2.A

Analyze federal and state regulations which provide some remedies and assistance for identity theft.

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VI.2.B

Analyze how individuals can protect themselves from others misusing personal information and from identity theft while online.

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VI.2.C

Discuss current ways to counter cyber-attacks and protect personal information.

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VII

Financial Investing: Financial investment is the purchase of financial assets to increase income or wealth in the future. Investors choose among investments that have different risks and expected rates of return. Investments with higher expected rates of return tend to have greater risk. Diversification of investment among a number of choices can lower investment risk.

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VII.1

Investment Instruments

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VII.1.A

Compare various financial assets for their risk and rewards such as stocks, bonds, mutual funds, real estate and commodities.

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VII.1.B

Explain the impact of capital gains, dividends, risk and stock value on corporate stock ownership.

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VII.1.C

Explain how the price of a financial asset is determined by the interaction of buyers and sellers in a financial market.

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VII.2

The Relationship between Risk and Reward

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VII.2.A

Explain how the rate of return earned from investments will vary according to the amount of risk.

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VII.2.B

Explain how the rates of return on financial assets are influenced by buyers and sellers in financial markets.

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VII.2.C

Explain why an investment with greater risk, such as a penny stock, will commonly have a lower market price, but an uncertain rate of return.

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VII.2.D

Explain the risks and rewards of short term and long-term investments.

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VII.2.E

Describe how diversification can lower investment risk.

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Retailing

Collect payment from customer to complete customer transaction.

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Implement support activities to facilitate the selling process.

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Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

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Selling (SE)

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Implement display techniques to attract customers and increase sales potential.

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Employ visual merchandising techniques to increase interest in product offerings.

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Develop merchandise plans (budgets) to guide selection of retail products.

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Utilize assortment-mix strategies to create maximum mix of products at minimum cost.

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Understand career opportunities in retailing to make career decisions.

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Acquire information about merchandising to aid in making career choices.

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Utilize inventory-control methods to minimize costs and to meet customer demand.

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Understand transportation processes to move products through the supply chain.

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Utilize warehousing procedures to store inventory until needed.

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Utilize stock-handling procedures to process incoming inventory.

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Implement receiving processes to ensure accuracy and quality of incoming shipments.

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Acquire foundational knowledge of distribution to understand its role and function.

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Prepare registers/terminals for sales operations.

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Implement security policies/procedures to minimize chance for loss.

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Acquire an understanding of marketing's role and function in business to facilitate work among departments.

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Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.

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Resolve conflicts with/for customers to encourage repeat business.

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Foster positive relationships with customers to enhance company image.

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CR

Customer Relations

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CR:003

Explain the nature of positive customer relations

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CR:004

Demonstrate a customer service mindset

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CR:009

Handle difficult customers

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CR:010

Handle customer/client complaints

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MK

Marketing

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MK:003

Distinguish between retailing and marketing

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MK:014

Explain factors that influence customer/client/business buying behavior

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MK:020

Explain the importance of merchandising to retailers

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OP

Operations

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OP:122

Explain policies/procedures for handling shoplifters

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OP:194

Prepare cash drawers/banks

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OP:195

Open/Close register/terminal

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OP:384

Explain the receiving process

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OP:385

Explain stock-handling techniques used in receiving deliveries

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OP:386

Process incoming merchandise

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OP:387

Resolve problems with incoming shipments

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OP:389

Attach source and anti-theft tags

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OP:390

Price mark merchandise

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OP:394

Route stock to sales floor

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OP:395

Rotate stock

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OP:396

Process returned/damaged product

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OP:400

Explain storing considerations

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OP:401

Explain the nature of warehousing

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OP:402

Store inventory

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OP:405

Explain shipping processes

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OP:407

Maintain inventory levels

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OP:408

Report out-of-stocks

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OP:409

Complete inventory counts

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OP:413

Describe inventory control systems

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OP:522

Explain the nature and scope of distribution

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PD

Professional Development

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PD:038

Identify career opportunities in retailing

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PD:128

Describe the role of merchandisers in retailing

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PD:148

Explain the evolution of retailing

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PM

Product/Service Management

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PM:062

Plan stock

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PM:254

Plan merchandise assortment (e.g., styling, sizes, quantities, colors)

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PM:257

Identify emerging trends

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PR

Promotion

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PR:023

Explain the use of visual merchandising in retailing

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PR:026

Explain types of display arrangements

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PR:052

Maintain displays

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PR:054

Dismantle/Store displays/display fixtures/forms

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PR:302

Distinguish between visual merchandising and display

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SE:110

Establish relationship with customer/client

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SE:111

Determine customer/client needs

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SE:114

Recommend specific product

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SE:153

Operate register/terminal

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SE:162

Process returns/exchanges

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SE:329

Process sales transactions (e.g., cash, credit, check)

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Sports and Entertainment Marketing

Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

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Acquire a foundational knowledge of selling to understand its nature and scope.

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Selling (SE)

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Understand the use of direct marketing to attract attention and to build brand.

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Understand promotional channels used to communicate with targeted audiences.

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Acquire a foundational knowledge of promotion to understand its nature and scope.

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Position products/services to acquire desired business image.

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Employ product-mix strategies to meet customer expectations.

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Acquire a foundational knowledge of product/service management to understand its nature and scope.

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Develop a foundational knowledge of pricing to understand its role.

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Acquire information about the sport/entertainment/event industry to aid in making career choices.

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Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

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Develop marketing strategies to guide marketing tactics.

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Understand sport/entertainment/event marketing’s role and function in business to facilitate economic exchanges with customers.

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Understand marketing's role and function in business to facilitate economic exchanges with customers.

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Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making.

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Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

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Understand marketing-research activities to show command of their nature and scope.

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Acquire foundational knowledge of marketing-information management to understand its nature and scope.

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Acquire foundational knowledge of channel management to understand its role in marketing.

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CM

Channel Management

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CM:001

Explain the nature and scope of channel management

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CM:003

Explain the nature of channels of distribution

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IM

Marketing-Information Management

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IM:001

Explain the nature and scope of the marketing-information management function

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IM:010

Explain the nature of marketing research

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IM:184

Identify data monitored for marketing decision making

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IM:245

Explain the need for sport/entertainment/event marketing data

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IM:246

Explain sources of secondary sport/entertainment/event data

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IM:247

Search the Internet for sport/entertainment/event marketing information

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IM:249

Explain sources of primary sport/entertainment/event marketing data

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MK

Marketing

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MK:001

Explain marketing and its importance in a global economy

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MK:002

Explain marketing and its importance in a global economy

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MK:012

Explain the nature of sports marketing

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MK:024

Explain the nature of entertainment/event marketing

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MP

Market Planning

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MP:001

Explain the concept of marketing strategies

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MP:003

Explain the concept of market and market identification

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MP:037

Describe the nature of target marketing in sport/entertainment/event marketing

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MP:038

Identify ways to segment sport/entertainment/event markets

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PD

Professional Development

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PD:051

Explain career opportunities in sports/entertainment/event marketing

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PD:107

Describe the impact of sports/entertainment/events on communities

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PD:115

Discuss the nature of the sport/entertainment/event industries

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PI

Pricing

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PI:001

Explain the nature and scope of the pricing function

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PI:047

Identify factors affecting pricing of sport/entertainment/event products (e.g., lead time, market demand, market segmentation, smoothing, responding to competitors)

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PM

Product/Service Management

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PM:001

Explain the nature and scope of the product/service management function

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PM:024

Identify the impact of product life cycles on marketing decisions

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PM:079

Explain elements of the sport/entertainment/event product

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PM:139

Explain the use of licensing in sport/entertainment/event marketing

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PM:140

Explain the role of endorsements in sport/entertainment/event marketing

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PM:141

Explain the nature of sport/entertainment/event brand/branding

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PM:142

Explain the use of naming rights in sport/entertainment/event marketing

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PR

Promotion

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PR:001

Explain the role of promotion as a marketing function

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PR:002

Explain the types of promotion (i.e., institutional, product)

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PR:003

Identify the elements of the promotional mix

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PR:177

Explain advertising media used in the sport/entertainment/event industries

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PR:240

Describe sport/entertainment/event industries’ utilization of digital media

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SE:017

Explain the nature and scope of the selling function

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SE:188

Determine sport/entertainment/event features and benefits

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SE:209

Describe factors that motivate people to participate in/attend sports/entertainment/events

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Travel and Tourism

Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

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Acquire product knowledge to be equipped to solve customer/ client's problems.

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Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

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Develop promotional materials to gain attention, interest, and action of clients.

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Develop content for use in marketing communications to create interest in product/business/idea.

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Understand the use of direct marketing to attract attention and to build brand.

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Implement display techniques to attract customers and increase sales potential.

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Understand promotional channels used to communicate with targeted audiences.

Generate resource

Acquire a foundational knowledge of promotion to understand its nature and scope.

Generate resource

Participate in career planning to enhance job-success potential.

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Acquire industry knowledge to facilitate work processes.

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Perform daily activities to facilitate ongoing travel and tourism operations.

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Utilize information-technology tools to manage and perform work responsibilities.

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Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

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Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.

Generate resource

Understand marketing's role and function in business to facilitate economic exchanges with customers.

Generate resource

Foster positive relationships with customers to enhance sales.

Generate resource
CR

Customer Relations

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CR:068

Offer sightseeing advice

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CR:069

Provide interesting or enlightening information about points of interest

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MK

Marketing

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MK:030

Explain the nature of destination marketing

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MK:031

Describe factors affecting travel and tourism marketing

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MK:032

Explain reasons that people travel

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MK:033

Describe reasons that people choose destinations

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MK:034

Describe factors influencing customer willingness to travel to a destination

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MP

Market Planning

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MP:046

Describe types of travel market segments (e.g., luxury, business travel, mass market, cruise market, rail market, specialty/activity/sports markets, ski market, niche market, etc.)

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MP:047

Explain segments of the tour market (e.g., mode of transport, distance to destination, length of vacation, travel season, etc.)

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NF

Information Management

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NF:314

Explain ways that technology impacts the travel and tourism industry

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OP

Operations

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OP:661

Take and confirm reservations for travel and tourism services

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OP:662

Book tickets with hospitality and tourism service providers

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OP:666

Organize tours

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PD

Professional Development

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PD:401

Explain the nature of the travel and tourism industry

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PD:403

Describe types of tours

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PD:404

Explain areas of specialization within the tour guide industry (e.g., historical, corporate, nature/eco, adventure, etc.)

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PD:405

Describe major destination types (e.g., cultural, natural, recreational)

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PD:406

Identify key travel destinations

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PD:407

Identify characteristics influencing classification of destinations

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PD:408

Identify attraction options/types by their destination classification

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PD:420

Describe employment opportunities in travel and tourism

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PR

Promotion

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PR:165

Explain the nature of email marketing tactics

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PR:301

Discuss types of direct mail tactics

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PR:364

Explain the role of business websites in digital marketing

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PR:365

Explain the use of social media for digital marketing

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PR:410

Create promotional banners/signs

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PR:416

Write promotional content for use on the website

Generate resource
PR:417

Write promotional content for use in social media

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PR:431

Explain the purpose of tourism promotion

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PR:432

Identify communication channels used in travel and tourism promotion

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PR:436

Describe promotional displays used in travel and tourism

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PR:439

Develop promotional brochures for travel and tourism

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SE

Selling

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SE:501

Identify local attractions/events

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SE:502

Discuss key travel destinations in major geographical regions

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SE:503

Explain the nature of a region’s geophysical/landscape/aesthetic features

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SE:504

Describe a region’s sociocultural environment

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SE:506

Visit local attractions

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SE:509

Discuss motivations of travelers

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SE:510

Determine client’s tourism motives for use in offering recommendations

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SE:512

Propose tourism experiences

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SE:513

Recommend individual/group travel arrangements

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SE:514

Recommend individual/group attractions/events/entertainment

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Web Design

1

Introductory Principles

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1.1

Define terms related to Web projects

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1.2

Demonstrate use of Web-based resources (e.g., tutorials, Webquests, on-line resources, free download sites)

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1.3

Analyze E-commerce concepts as they relate to Web-based projects

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1.4

Differentiate among platforms and browsers in relationship to the Web

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1.5

Explain how resolution affects Web page creation

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2

Website Design

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2.1

Define Web page design principles and elements

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2.10

Apply Web accessibility standards

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2.2

Evaluate Web sites based on design elements and principles (e.g., alignment, color, navigation, user feedback)

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2.3

Analyze the purpose of the Web site

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2.4

Identify the target audience

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2.5

Select and develop content for site (e.g., research techniques, interview of client)

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2.6

Plan an organized layout through story boarding.

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2.7

Select an appropriate navigational structure

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2.8

Use Web-safe colors and fonts

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2.9

Employ proofreading and editing techniques using standard proofreader marks.

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3

Image Creation and Manipulation

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3.1

Compare and contrast the different image types and their extensions (e.g., gif, jpg)

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3.2

Utilize images from various sources (e.g., Internet, CD, scanner, digital camera)

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3.3

Use image editing program to create original raster images (e.g., collages, banners, buttons)

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3.4

Use selection tools in image editing program (e.g., lasso, magic wand)

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3.5

Use layering techniques in image editing program to better manage images (e.g., ordering, arranging, naming)

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3.6

Use image editing program to adjust and transform images (e.g., crop, rotate, skew, color, image dimension size)

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3.7

Optimize an image to improve load time

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3.8

Slice an image into separate parts

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4

Page Creation

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4.1

Demonstrate use of Web authoring software to create Web pages

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4.2

Identify and apply HTML tags and attributes for basic Web page design (e.g., title, metadata, table, link)

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4.3

Create, use, and edit a template

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5

Web Creation

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5.1

Demonstrate use of interactive design elements (e.g., rollover, swap image, slideshow)

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5.2

Incorporate browser plug-ins (e.g., Adobe Acrobat.pdf, Flash.swf, Quicktime.mov)

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5.3

Use Cascading Style Sheets (CSS) to control page elements (e.g., external, internal, inline)

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5.4

Apply animation tools and techniques

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6

Web Page Management

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6.1

Compare and contrast various Web publishing techniques

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6.2

Compare and contrast Web hosting account options

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6.3

Explain the process of obtaining a domain name

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6.4

Create an electronic portfolio

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6.5

Organize all content files into folder management

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6.6

Create meta tags to be utilized by a variety of search engines

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6.7

Conduct usability testing

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6.8

Apply copyright laws in all Web-related projects

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6.9

Compare and contrast security issues (e.g., viruses, firewalls, passwords, filters)

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7

Workplace Readiness

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7.1

Identify careers/self-employment and certification opportunities in Web design and production

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7.2

Exhibit leadership skills (e.g., FBLA)

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7.3

Implement time management techniques

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7.4

Demonstrate ethical behavior

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7.5

Demonstrate characteristics of an acceptable work ethic (e.g., attendance, attire).

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7.6

Read and interpret information from business documents to lead the design of the Website.

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7.7

Communicate for audience, purpose, and task.

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7.8

Apply English Language Arts concepts for Web page production

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